Twitch Rivals has teamed up with Crypto.com for a multi-year partnership to bring the ever-growing cryptocurrency industry to the thriving eSports community.
The deal will see Crypto.com become the first “Official Cryptocurrency Platform Partner” of Twitch Rivals and brand itself as an “Official Marketing Partner.” Media placement, in-stream branded segments, and activations at Twitch events are among the exclusive rights of this partnership.
In addition, Crypto.com’s brand and logo will be seen in more than 250 Twitch Rivals broadcasts each year across global territories, including the Asia-Pacific region, where the company has been a marketing partner for Twitch Rivals.
Twitch Rivals becomes a global cryptocurrency partner for Crypto.com
Crypto.com’s branding and logo will also be visible across more than 250 broadcasts per year in Africa, the Asia-Pacific region, where the platform has become a marketing partner for Twitch Rivals, Europe, Latin America, the Middle East, and North America.
Crypto.com has teamed up with esports organizations before. Fnatic recently signed a five-year, $15 million sponsorship agreement with Crypto.com. Other worldwide esports organizations, such as TSM, Astralis, Natus Vincere, and Virtus Pro have also done so in the past.
What is Twitch Rivals?
Twitch Rivals is an E-sports tournament and competitive event featuring Twitch streamers and former pro players, organized by the leading online gaming service twitch.tv, which has over 140 million monthly unique viewers from all around the world.
The tournaments include a range of top eSports competitors as well as fan-favorite personalities, and there are also numerous online and in real-life competitions and games.
What is Twitch and how can companies use it?
Co-founder and CEO of Crypto.com, Kris Marszalek, spoke about the excitement and how it will bring crypto and eSports together.
“We’re extremely excited to add Twitch Rivals – the home of eSports – to our growing portfolio of the world’s best brands in sports. With well over one billion gamers worldwide, fans of gaming and eSports are digital natives, for whom cryptocurrency is inevitable,” he said.
As an effort to boost its marketing and emphasize its ethos towards crypto, Crypto.com has chosen Matt Damon as the company’s new poster boy.
Following the platform’s recent success – which it owes largely to listing meme coin Shiba Inu – its native currency, CRO, will also be announced on Coinbase today.
