According to The Hollywood Reporter, Warner Bros. is readying a blockchain-based NFT (non-fungible token) inspired by the forthcoming film The Matrix: Resurrections later this month.
The Matrix NFT collection will be inspired by well-known NFT “avatar” artists such as CryptoPunks and Bored Ape Yacht Club, both of whom create distinct avatars that reside in their own imaginations.
Matrix Resurrections NFTs: 100,000 distinctive avatars that can be purchased for $50
Warner Bros. has teamed up with social NFT platform Nifty to create the initiative, which will include 100,000 distinctive avatars that can be purchased for $50 each beginning November 30. On December 16, purchasers of a Matrix NFT will be able to pick between a “Blue Pill,” which will keep their avatar in the Matrix, and a “Red Pill,” which will transform them into a resistance fighters. In the coming months, the firm plans to release additional challenges and avatar manipulation possibilities.
“We really think that theme, of digital identity, and choice, and owning that identity, resonates with the themes in The Matrix franchise,” Jeff Marsilio, CEO and co-founder of Nifty’s, told The Hollywood Reporter. “It was an opportunity to take what was already a grassroots movement with the NFT avatar, and take it further mainstream.”
The Matrix NFTs represent the film studio’s latest foray into the metaverse — earlier this year, Warner Bros. teamed up with Nifty’s to create a collection of Space Jam NFTs that included 91,000 limited-edition tokens featuring characters from LeBron James’ flick.
“If you think about all the ways fans of content can interact with their favorite characters and stories in 2021 – retail stores, theme parks, social media, collectibles, online shops – digital art and collectibles are certainly on that list now,” Pam Lifford, president of Warner Bros. Consumer Products, told the outlet. “It’s another touchpoint for fans to engage, and another way we can entertain and provide great content.”
Sign up for the Matrix NFT collection on Nifty’s website now.
