Nike is undoubtedly getting ready to enter the metaverse, this week, the company filed several new trademarks revealing their plans to launch branded virtual sneakers.
Nike has its own plans for the metaverse: Virtual sneakers and apparel
This week, Nike filed a trademark application to the US Patent and Trademark Office, revealing several of its copyrighted logos, they are identified as “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys and accessories for use online and in online virtual worlds.”
Nike has not specified what it intends to do with the copyrighted virtual goods it patented, but it is conceivable that the firm is working on sneaker NFTs that could be used in the metaverse. Lately, Nike launched two new job applications for virtual footwear and virtual material designer.
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The company is looking for some people “to create and visualize innovative virtual material concepts using 3D tools.”
The job description says: “You will play a key role in redefining our digital landscape, ushering us into the metaverse, and growing our team’s capabilities.”
The filings were first reported by Trademark attorney Joshua Gerben, who predicted that Nike might be aiming to utilize these trademarks in the metaverse.
Nike is heading to the metaverse.
On October 27th the company filed new trademark applications for NIKE, JUST DO IT and the swoosh logo.
The filings indicate an intent to make and sell NIKE-branded VIRTUAL shoes and clothing.#Nike #Metaverse pic.twitter.com/nisKVm2CTq
— Josh Gerben (@JoshGerben) November 1, 2021
