Spotify is developing a new publishing tool for video podcasts that will be made available to creators. In other words, they will be able to enhance their episodes with videos. This way their audience will not only be able to listen to them, but also meet the creators and share the moment of recording the podcast.
Any creator will be able to publish their video podcasts on Spotify
“We’ve incorporated video podcasts alongside our audio offering so fans can get to know their favorite podcast hosts even better, and creators can connect with their audiences in a much deeper way,” the company said in its press release.
Spotify was already testing this dynamic with a select group of creators, it is now opening up the possibility to more users. The company will provide access to the Anchor tool for creators, which will make it easier for them to upload video content and share it as part of their podcast episodes.
This will not only benefit creators but will also allow users to have a more complete catalog of video podcasts. One detail to keep in mind is that while Spotify offers the option to listent to podcasts with video, there will always be the option to listen to podcast audios only.
So when you come across a video podcast, you will have the option to follow the episode watching the protagonists, or leave the app in the background to listen only to the audio. And of course, there is the possibility to watch the video of the episode on full screen, as you can see in the image above.
