Sphere, a group chat software, has just been acquired by Twitter in order to improve the features available on its platform. The capabilities of the communities will be enhanced in this case through improved communication options.
Twitter acquires group chat app Sphere
The terms of the deal have not been released, although the independent application will be shut down for a month after the acquisition, with no idea how many users have been affected to date.
Sphere has indicated in its announcement that the acquisition by Twitter will accelerate its mission of “bringing people together “through the community”, noting that the mission of its inception has been, as in other companies, very different from what they have finally come to have.
Their approach is to correct the problems that arise in the communications that arise in a community. In this regard, they indicate that:
“All groups have the potential to become true communities. But most groups suffer from online communication problems that impede community building: things like awkward silences, off-topic conversations, and vitriol. However, we learned over the past two years that a group can be transformed into a community if its members feel that their participation is welcome.”
Thus, its operating dynamics are explained this way:
“Our feed automatically deletes old or irrelevant chats to prevent groups from feeling chaotic. Our chats broadcast essential messages (such as polls, events, and announcements) and make people more likely to respond. Our personalized appreciations encourage people to express genuine gratitude. By welcoming participation, we learned that groups can become more productive, vibrant, purposeful, and approachable.”
Hopefully, after some time has passed, we’ll be able to observe the benefits of this new acquisition, as well as improve Twitter’s Community features and Direct Messages, one of the previously neglected functions.
