At Google’s Search On the event that took place today, the company announced all the new AI-supported features coming to its mobile search engine. The company has presented important innovations to offer users more natural and intuitive results at the end of the day.
Google search engine will be improved with AI-supported features
Last May, during Google I/O 2021, the company announced that it had reached an important milestone in information understanding with the Multitasking Unified Model, also known as MUM.
Throughout this time the company has been testing the potential of MUM in its search engine with experiments, but in the upcoming months, they will bring new AI-supported features to the mobile search engine.
Thanks to MUM we will have the ability to use a new way to search visually. For example, when using Google Lens we will be able to refine the search by telling it to look for socks with the same type of pattern as the T-shirt we have analyzed. We will be able to combine images and text to refine our query.
The company shows us another interesting example. Let’s say we have damaged a component of the bicycle that we are unfamiliar with. We will take a snap with Google Lens and make a search like “How to fix it?” The AI will identify the damaged component and provide us with instructional videos.
Google Search On: Redesigned search engine is revealed
Google has also revealed that it will be updating its search engine in the coming months, introducing a new design for search results that will fully utilize its new artificial intelligence.
A new section called “Things to Know” will allow us to explore and learn about topics that are relevant to the main search, as well as anything else we may be interested in. For example, if we perform a search like “acrylic paints,” we will see a section dedicated to access to tutorials, tricks, and more about painting with this material. Also, we will be able to do further research with Refine this search and Broaden this search options.
Video search results are also improved
Finally, in its video search results, Google will provide a new experience that shows related subjects and directs us to websites where we can more deeply research our query. For example, if we search on a penguin species, by clicking on a video we will see related topics, such as the island where they live or other species of animals that live with penguins.
