LinkedIn generates $10 billion in annual revenue for Microsoft. This is 38% more than in the same period last year. Data-driven by Azure, its cloud services, and platforms such as LinkedIn.
In the last 3 years, along with gaming and security, the social network LinkedIn has surpassed $10 billion in annual revenue, according to Microsoft. The platform’s revenue was up 46% from the previous quarter thanks in large part to a significant increase in advertising demand. The Redmond-based bought the professional social network in 2016 for just over $26 billion.
The advertising-linked ‘marketing’ solutions business grew by 97%, with more than $1 billion in quarterly revenue.
The Productivity and Business Processes unit, of which LinkedIn is part along with Office and Dynamics, posted $14.69 billion in revenue.
LinkedIn makes its mark in Redmond
The good news about LinkedIn comes against the backdrop of the outstanding fourth quarter of 2021 that the company has just recorded. This period, the most followed by Wall Street because of its importance, has been entirely satisfactory for the company led by Satya Nadella, obtaining 16.4 billion in profits, about 47% compared to the same period of the previous year. Thus, it closed the fiscal year with 38% more than in the same period last year.
Advertising, user subscriptions, and enterprise recruiting solutions are LinkedIn’s main sources of revenue.
LinkedIn is on a par with gaming and security, as we said, by surpassing the $10 billion annual turnover threshold, with more than 750 million users in more than 200 countries and territories around the world.
The platform dedicated to the professional sphere has a business model based on different sources of revenue, the main ones being advertising, user subscriptions, and business solutions for recruitment. The marketing solutions business linked to advertising grew by 97%, with more than 1 billion dollars in quarterly revenues, said Microsoft’s CEO.
