One small step for man, one giant leap for tiktoker. TikTok surpassed 3 billion downloads, joining Facebook, WhatsApp, Messenger, and Instagram as the most prominent apps to do so. The milestone was announced by Sensor Tower.
TikTok comes from a couple of years with many difficulties, between the confrontation with Donald Trump and the decision to be withdrawn from India, its largest market. However, the app from the Chinese company ByteDance continues to rise like foam, dancing towards high positions.
This is how the ByteDance app has stood out
Sensor Tower released the main statistics of the short video app:
- It was the most downloaded non-game app in the first half of 2021, reaching more than 380 million downloads.
- It achieved $919.2 million in consumer spending in that stretch.
- It was up 39% in consumer spending from Q2 2020 to its 2021 peer, reaching $534 million, up from $384.7 million previously.
- TikTok’s global consumer spending is $2.5 billion, since its launch in September 2016. It joins apps such as Tinder, Netflix, YouTube, and Tencent Video.
“With the 3 billion install milestone,” Sensor Tower notes, “TikTok is the fifth non-gaming app to join a tier that has historically been the exclusive domain of Facebook.”
“Based on worldwide installs from the App Store and Google Play and excluding pre-installed apps, the four other apps that have accumulated more than 3 billion installs since January 2014 include WhatsApp, Messenger, Facebook, and Instagram.”
Should TikTok relax in the face of competition?
Competition against the short video platform is fierce, especially in recent months, where the political struggle has grown. For example, Instagram and YouTube have implemented the use of this type of video, even promoting economic rewards for creators.
Other platforms such as Kwai and Moj, with similar characteristics, have also emerged.
However, TikTok does not tremble, it is still firmly on the top… but it cannot be confident either. Competitors will become even more fierce, and more political problems between China and other nations are not ruled out, with economic consequences.
According to Sensor Tower, ByteDance “will undoubtedly continue to innovate and build the ecosystem of creators on TikTok to keep it standing out.”
TikTok was launched in September 2016 by Chinese company ByteDance, as an international version of the Douyin app. In 2017 it came to iOS and Android, and worldwide it arrived in August 2018.
Currently, its CEO is Vanessa Pappas. According to Morning Consult, it is the third fastest-growing brand in 2020, surpassed only by Zoom and Peacock.
