LinkedIn is launching new tools that will help marketers implement their strategies within the platform.
While LinkedIn has launched many free features in recent months, this latest update relates to new options the platform offers to reach different content formats through ads.
New LinkedIn options to promote posts and events
On the one hand, LinkedIn wants to make it easier for professionals to transform a publication into a paid ad without going through the Campaign Manager. And to that end, it is implementing a new button that allows you to initiate this process on the post itself from the company’s LinkedIn page.
So if you see that a post is getting a high level of acceptance, you’ll be able to convert the organic content into an ad to increase your exposure. One detail to keep in mind is that this dynamic does not work if the publication includes a document, survey, job posting, among others. It only supports posts with an image.
On the other hand, LinkedIn is turning its attention to events and how to promote them through a new ad format that will appear in the feed. This new format is optimized to strategically display all the data required to promote an event and capture the attention of users.
Of course, it includes the topic, date, time, LinkedIn connections who have confirmed attendance, and everything the user needs for quick registration.
And to complement this strategy, it is also launching a series of metrics so that professionals can measure the effectiveness of this ad format and the reach of the events. They will be able to see, for example, the number of users who registered from the ad, total number of attendees, unique visits, demographic data, among other statistics.
