Spotify is aware that fans need to be permanently connected with their favorite music artists, and during the pandemic situation, despite the progress made to try to bring back live concerts in a safe way, there are still those who do not feel comfortable going to them.
Based on the experience gained with virtual concerts throughout this pandemic, Spotify has just presented the new virtual concert programming that will be offered from the end of May and throughout June.
They will be concert broadcasts that are pre-recorded to which users will be able to access only by purchasing tickets, which will cost $15 each, being completely non-transferable tickets, linked to the users’ accounts, and with no right to a refund in case of losing the chosen streaming pass.
As for the streaming passes, Spotify will make four passes for each scheduled concert, whereby users must choose the pass that best suits their time zone.
The pass system will allow concerts to be enjoyed by users from different time zones around the world. These transmissions, as we can see, will be unique.
In this sense, the concerts will not be available on-demand nor will they be available on the Spotify app, having to be followed through a web browser. Regarding the duration, the transmissions will last between forty and seventy-five minutes.
Those who are not yet Spotify users will have the possibility to create their free user accounts during the purchase process. In this sense, people who are not part of Spotify will not be able to access the virtual concerts.
Participants include The Black Keys and Leon Bridges, among others, up to a total of five bands. Those interested can check the concerts scheduled on the website where they can also purchase tickets, choosing the pass that suits them best.
The company told, “Our ultimate goal, as always, is to help artists and fans connect and share their art. These five programs reinforce that commitment and create a unique performance opportunity that creators and listeners are sure to love.”
