Tinder has announced the addition of George Felix as CMO, where he will oversee the brand’s vision, strategy, and operations globally. The marketing specialist, who has worked throughout his career for brands such as P&G and Yum Brands! now joins the dating app to deepen the brand’s connection with Generation Z.
Tinder appoints George Felix as new Global Marketing Director
His professional development is plagued by projects that reintroduced classic brands to new audiences such as Old Spice (P&G) where his advertising campaigns won him 10 Lions at Cannes Lions, two Effies, and an Emmy for Best Ad for the iconic “Smell Like A Man” campaign.
During his time at Yum! Brands he served as Chief Marketing Officer for Pizza Hut and Chief Marketing Officer for KFC both in the U.S. and in the 140 countries where KFC operates worldwide.
He launched campaigns that drove sales growth and modernized both brands by bringing them back into pop culture, including the “Newstalgia” campaign for Pizza Hut, which premiered at the Super Bowl.
George Felix has confessed to being attracted to the opportunity thanks to Tinder’s “cultural relevance,” assuring that its possibilities “are endless. I’m thrilled to join at a time when a new generation is emerging to redefine relationships and the ways they want to meet new people,” he said in a statement from the brand.
Jim Lanzone, CEO of Tinder, explained that “it is rare to find a marketing leader who not only delivers iconic brand positioning and outstanding results, but who continually does so in new ways with very different brands. His humility and people-centric leadership style are important to us culturally.”
For Lanzone, Felix has had “unique” success in his career, finding innovative ways to break through, while establishing a brand positioning that outlasts his tenure.
“He has a track record of building inclusive environments for his teams, and is passionate about how his organizations can generate social impact, all of which makes him an ideal fit for Tinder,” he concluded.
