Today we are going to talk about the main benefits of email marketing. In this digital era, it is impossible to think about positioning a business on the Internet without making use of the tools offered by marketing. In such a competitive market, it is not enough to have a well-designed store or website, but it is necessary to make advertisements and reach the target audience in a more direct way.
What are the main benefits of email marketing?
One of the oldest and still effective digital tools is email marketing. Free mass mailing has important benefits when it comes to marketing a business. Because more than 95% of consumers use email.
In fact, it is not uncommon for consumers to check their email several times a day, so using email marketing to promote product and service content is a great way to drive more traffic to your website, and also it is an effective tool for luring potential customers through the buying cycle.
Some email marketing statistics
Some studies that have been conducted by advertising agencies, year after year, indicate that the use of email since its invention has been playing a transcendental role among digital communication channels.
With the rise of social networks and instant messaging platforms such as Messenger or WhatsApp, email has not lost any significance. Email is one of the most formal and convenient communication channels that exist.
Even, it is mandatory to have an email to confirm a Facebook or Instagram account, it is also necessary to have one have accounts in banking platforms, carry out digital processes in public and private institutions, and more. These are some numbers that show that the use of email to create digital advertising campaigns, is still in force and effective:
- According to some studies, more than 70% of email recipients have made at least one purchase based on a promotional email.
- 7 out of 10 people claim to have made use of a coupon or discount from a marketing email.
- 82% of consumers open emails from companies.
Main reasons to use it as a marketing tool
Email marketing brings several benefits with it and renowned platforms such as MailRelay make it much easier by offering the opportunity to new entrepreneurs, small, medium, and large businesses to carry out a mass emailing campaign without spending too much money.
By using this platform you will be able to send 75 thousand free emails per month and manage up to 15 contacts during the same time. As if that were not enough, it has pre-made templates with general content to assemble the message that will be addressed to your recipients. In addition, using this resource has the following benefits:
Strengthens relationships with customers
Email marketing is a great way to build one-to-one relationships with current and potential customers. By creating well-written, persuasive, and engaging email newsletters, readers get to know, like, and trust your company better. Consumers buy from and become loyal to companies they trust.
Increases your brand awareness and stay on top of the game
Every time you send an email to consumers, you reinforce awareness of your company, products, and services. This helps keep the brand name at the top of the consumer’s mind when it comes time to make a purchase.
The important thing, in this case, is to have a good content strategy that is not limited to creating messages only with offers and promotions about the services or products you offer but also to send valuable content that is useful to the reader.
Segmentation
With email marketing you can create lists of each market segment based on demographics, interests, past behaviors, among others, allowing you to craft a message that is sent directly to each target audience.
This is a very effective marketing tactic that helps a message resonate strongly with each type of audience.
Low cost and good ROI
Compared to other marketing channels, email marketing costs very little. And as we mentioned above, platforms like MailRelay offer the opportunity to run a completely free email marketing campaign, which can be a great boost for new entrepreneurs and startups.
It’s easy to use
Setting up an email campaign is relatively easy as there are these types of email marketing software resources and companies that allow you to upload subscriber information, segment lists, use email templates and populate your content; and send emails to subscribers on a regular basis.
All of these advantages are great if you’re just starting out, but to really stand out instead of using a pre-made template, it’s best to have one custom-designed for your business and have it match your company’s branding to make the strategy even more effective.
In short, these are some of the main benefits of email marketing, but there are many more. In short, it is an effective marketing tool that should be part of any company’s advertising strategy.
