Spending on mobile apps has risen 40% in the first quarter. Confinements that force people to spend more time at home to avoid coronavirus infections are encouraging the purchase of apps and mobile games.
The effects of the coronavirus pandemic are being felt in the increase in people working from home, in the number of events being held online, in internet consumption, and also in spending on software.
As people are forced to spend more time at home, either because of a confinement order, the closure of premises, or their awareness to avoid contagion, they are turning to the use of devices such as cell phones to pass the time.
And this is reflected in in-app purchases, as confirmed by the latest data published by App Annie.
Since this company has been tracking the app market, it has never observed such an intense period of spending. During the first quarter of 2021, App Annie reveals that global spending on mobile apps increased by 40% compared to the same quarter in 2020, the first quarter in which there were confinements in different parts of the world.
Smartphone owners spent about $9 billion more. The amount for in-app purchases was $32 billion.
This includes both games and entertainment apps, such as video streaming platforms and social networks.
