Google reportedly considering an anti-tracking tool for Android. Google seems to have been inspired by Apple and its privacy-focused initiative.
Google reportedly considering an anti-tracking tool for Android
According to reports, Google is developing an anti-tracking tool that would give Android users extra privacy.
As mentioned in Bloomberg, the Google team is developing an alternative to the system adopted by Apple to protect users’ privacy. This would mean focusing on a tool that limits the tracking and data collection of apps in the Android ecosystem.
Perhaps Google is trying to balance the demand from users asking for more options that protect their privacy with the demands of advertisers and app developers. So this initiative could come from a more flexible perspective than the system implemented by Apple in iOS 14 with its anti-tracking feature.
Yes, an alternative that does not leave Google without the support of advertisers, but reduces tracking and data collection from users. This was made known by a Google spokesperson who mentioned that it is always working with developers to find this balance and have a “healthy, ad-supported app ecosystem.”
Recall that Apple’s anti-tracking feature has caused quite a stir. For example, Facebook has been one of those complaining about this new Apple policy, as it directly affects its advertising system and what it can offer to its advertisers.
Apple’s system leaves all responsibility to the user on what data they want to share, as it forces all apps to ask for consent to collect a range of data and track their activity. It does not appear that Google will adopt this same model, although there are no official details yet on this privacy-based initiative for Android, which is still in its early stages.
This system could take a long time to develop, or it may never be implemented.
