in ,

Walmart is partnering with Microsoft to buy TikTok

Walmart is partnering with Microsoft to buy TikTok
Walmart is partnering with Microsoft to buy TikTok

Walmart is partnering with Microsoft to buy TikTok. The race to buy TikTok before the deadline imposed by the US government has gotten interesting. After learning that Oracle was interested, now Walmart enters the competition and confirms that it is interested in acquiring the operations of the popular video app.

As reported by CNBC, Walmart will partner with Microsoft to bid for TikTok. The retail company confirmed through a press release the benefits of acquiring the app, which would serve to reach more customers and grow its business.

Walmart has its sights set on integrating advertising and e-commerce on TikTok, which it considers “beneficial” for creators and users.

Walmart hopes that TikTok will help to boost its digital business

Outside of that data, Walmart did not offer more details regarding how it would integrate TikTok into its digital offering. But Walmart is partnering with Microsoft to buy TikTok would be a game changer. The retail company said in its statement that a partnership between Walmart and Microsoft would meet the expectations of US TikTok users, while meeting the concerns of government regulators.

Walmart is partnering with Microsoft to buy TikTok
Walmart is partnering with Microsoft to buy TikTok

According to the executive order signed by Donald Trump, the deadline to find a TikTok buyer is September 20. So far Microsoft, Walmart and Oracle are the only companies with a serious offering. Others such as Twitter, Facebook and Google expressed interest in acquiring TikTok operations, although negotiations did not continue.

A few hours ago Kevin Mayer, CEO of TikTok, announced that he was leaving his position. The executive resigned from Disney + three months ago and came to the company to boost operations in the U.S. The problems generated by the trade war between the United States and China changed the landscape for the app, so Mayer left his vacant position at face to the sale of the company.