The latest reports suggest that La Liga EA Sports sponsorship deal is closed. According to the news of Marca, EA Sports signed a sponsorship agreement with La Liga for the 2023/2024 season. Allegedly, EA Sports will pay 30 million euros for the league, which will be called La Liga EA Sports.
The title naming rights for all LaLiga competitions, “a complete rebrand of LaLiga with EA SPORTS including all logos, graphics, fonts and other visual elements,” as well as “new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives,” have all been officially confirmed by EA.
The first and second LaLiga divisions, eLaLiga, and the league’s annual youth tournament, LaLiga Promises, will also be included in the cooperation.
La Liga EA Sports deal is confirmed
Official statements came from EA Sports and La Liga on the subject. “EA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations’ position at the centre of football culture,” said David Jackson, VP Brand, EA SPORTS FC.
“The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.”
“EA SPORTS represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences,” said Javier Tebas, President, LaLiga.
“We have been strategic partners with EA SPORTS for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.”
Is the Premier League sponsored by EA Sports?
According to the information announced, the name of La Liga will be La Liga EA Sports. Last month, La Liga made it known that it was cutting ties with Santander. With a sponsorship agreement with the English Premier League, EA has already promoted its EA Sports trademark. EA Sports has been seen on referees’ uniforms, player awards, and on-screen branding since 2016.
With EA Sports’ first football game due out in 2023 after splitting from the FIFA brand, the new sponsorship arrangement will come at a crucial time for Electronic Arts’ brand development.
EA will rebrand its football games as EA Sports FC after the release of FIFA 23 later this year, ending a nearly 30-year partnership with the footballing organization.
Despite losing the FIFA brand, the business believes that the games won’t change all that much. EA Sports FC will have “the same incredible experiences, modes, leagues, tournaments, clubs, and athletes,” the company announced in May, thanks to more than 300 licensing agreements.
What do we know about FIFA 23?
- Details on FIFA 23 Ultimate Team mode
- Which leagues will be in FIFA 23?
- First FIFA 23 trailer and covers
- Minimum and recommended FIFA 23 system requirements
- Is FIFA 23 PC next gen?
- FIFA 23 Juventus officially revealed
- FIFA 23 gameplay features
- What is new in FIFA 23 career mode?
Will FIFA 24 be developed?
FIFA claimed in its own statement that its breakup with EA would enable it to release new football video games created by outside studios and publishers, “offering greater choice for football and gaming fans.”
A new FIFA simulation football game for 2024 that would directly compete with EA Sports FC is now being discussed, according to the footballing authority, with “major game producers, media businesses, and investors.”
