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Instagram tests Reels-first home tab in India

Instagram tests Reels-first home tab in India

Aytun ÇelebibyAytun Çelebi
6 October 2025
in Social Media
Reading Time: 1 min read
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Instagram is testing a revised application layout that makes Reels its primary home tab. The opt-in test, currently running in India, positions Reels and Direct Messages (DMs) as the first two tabs on the app’s navigation bar.

According to Instagram head Adam Mosseri, the company is “exploring” the change because Reels and DMs have been a key driver of growth. A video shared by Mosseri demonstrates the new home tab’s functionality. The top of the screen features the familiar horizontal list of Stories. When a user scrolls, the interface transitions into a full-screen, vertical video feed similar to the existing Reels tab.

Mosseri confirmed that photos from accounts a user follows will still be present in this revised home feed, although the demonstration video did not show how they would be integrated. This test follows a similar design choice implemented in Instagram’s recently launched iPad application, which opens directly into a Reels feed from its home tab.

Meta stated the iPad app was designed that way “to reflect how people use bigger screens today – for lean back entertainment.” The current test in India suggests the company is considering making Reels a more prominent part of its main mobile app.

Tags: InstagramReels
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Aytun Çelebi

Aytun Çelebi

Starting with coding on Commodore 64 in elementary school moving to web programming in his teenage years, Aytun has been around technology for over 30 years, and he has been a tech journalist for over 20 years now. He worked in many major Turkish outlets (newspapers, magazines, TV channels and websites) and managed some. Besides journalism, he worked as a copywriter and PR manager (for Lenovo, HP and many international brands ) in agencies. He founded his agency, Linkmedya in 2019 to execute his way of producing content. He is recently interested in AI, automation and MarTech.

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