Samsung Display, a division of Samsung that produces OLED, LCD, and other screens for Samsung devices and third-party customers, presented a range of advanced display technologies at CES 2026 in Las Vegas. The event runs through January 9. The booth emphasized future OLED developments, including foldable displays without visible creases, demonstrations of panel durability, and OLED integration into unusual form factors.
A key highlight was a seamless foldable display concept labeled as an R&D prototype. This display hid the crease at the center of the main screen, contrasting with the visible crease on an unlabeled Galaxy Z Fold shown nearby. Samsung Display provided an image of the prototype, which appeared briefly during tours. Observers noted potential applications for a future foldable iPhone or the Galaxy Z Fold 8.
The booth featured OLED pendants, including a customizable button badge, and OLED displays on wireless headphones. These served primarily as demonstrations rather than consumer products. A section on portable gaming OLED panels suggested uses such as eyesight views for first-person shooter games or heads-up displays for critical information.
Samsung Display unveiled a prototype OLED TV achieving 4,500-nit peak brightness. Consumer TVs typically reach around 2,700 nits. OLED technology provides deeper contrast and more accurate color reproduction compared to rival technologies, though it often trails in brightness. This prototype exceeded those limits, requiring viewers to squint when seated in front.
To showcase foldable OLED durability, a robot arm threw basketballs at a hoop with a backboard constructed from 18 foldable OLED panels. The impacts produced loud bangs, drawing attention from nearby Samsung Display executives and engineers as the show progressed.
The exhibit traced the evolution of Samsung’s foldable devices. The Galaxy Z Fold 7 addressed issues of weight and thickness. The TriFold followed with 50 percent more foldable screen area. This progression contrasted with the original Galaxy Fold from 2019, which had a bulkier design.
Samsung Display has started mass production of a 360 Hz QD-OLED panel equipped with V-Stripe RGB pixel structures. In these panels, subpixels align vertically within each pixel, enhancing clarity of text edges and small contrast objects. Booth staff highlighted benefits for office work, with a dedicated area for gaming applications.
Automotive displays formed another focus, featuring digital cockpits with extensive OLED use. The centerpiece was a Flexible L OLED display that curves into the dashboard. A 13.8-inch passenger-side display slides out from the dashboard.
Team Engadget covered the event on site, including products from Lenovo, Samsung, LG, and NVIDIA. Recaps detailed tech seen on Monday and Tuesday, alongside announcements from CES 2026. A liveblog provided real-time updates throughout the week.
