Honor announced in its New Year message that it sold more than 71 million smartphones in 2025, marking the first time the company reached this figure and representing a 50% increase from the previous year.
The Executive Management Team attributed the milestone to the company’s strategy of incorporating bigger batteries in all devices. In the third quarter of 2025, Honor smartphones secured top positions in several markets, including the Middle East.
Global phone sales increased by 9% worldwide during 2025. Honor stated: “China withstood pressure and stabilized its core business; overseas sales grew by 47%, accounting for over 50% of total sales for the first time.”
In China, Honor shipped more than 10 million units, capturing a 10% market share. The popularity of Magic phones in more than 17 countries generated new revenue streams. The company achieved sales of 2 million units in Saudi Arabia in 2025.
Honor plans to set a new sales record in the Middle East and Africa region. For 2026, the company intends to enhance its AI products with a focus on user-centricity, youth, high-end devices, globalization, and peak innovation.
