Adobe announced a partnership with YouTube on Monday to introduce a dedicated content creation space in the Premiere mobile app for iOS, aimed at YouTube Shorts creators. This new feature provides access to exclusive templates, transitions, and effects. Creators can publish Shorts directly to their YouTube channels from their iPhones without leaving the app.
The space equips creators with tools to produce viral videos, expand their audiences, and follow trends in formats like day-in-the-life vlogs, travel videos, and behind-the-scenes clips. Through this collaboration, YouTube offers its creators a specialized area within Adobe’s platform, steering them away from rival editing apps such as Meta’s Edits or CapCut, which ByteDance owns as the parent company of TikTok.
Meagan Keane, Adobe’s Director of Product Marketing for Digital Video and Audio, explained the integration in an email to TechCrunch. “Although content edited in Premiere mobile can be shared to other social platforms, what’s unique about this partnership is that creators getting inspiration from their YouTube Shorts feed can launch a template that caught their eye, directly into Premiere mobile and start customizing it for their own channel,” she said. “This content creation space within the Premiere mobile app is designed and optimized for YouTube Shorts.”
The “Create for YouTube Shorts” section includes templates sourced from top creators, complete with pre-installed text, effects, and transition presets. Users can incorporate their own media files and tailor the templates to match their personal style. Creators also have the ability to design and submit original templates for inclusion.
To use the space, individuals require a free Premiere mobile account and a linked YouTube profile for direct publishing. The app is available for download from the App Store. Once installed, users select the “Create for YouTube” option to enter the creation area. They can import video clips from their iPhone’s camera roll, cloud storage services, or Adobe Creative Cloud libraries.
Editing options allow users to cut and trim footage, layer multiple video and audio tracks, modify color settings and brightness levels, and insert text overlays along with captions. After completing edits, creators follow on-screen export instructions to upload the final video straight to their YouTube Shorts feed.
Keane highlighted the app’s expanded capabilities in a statement. “New tools and capabilities in the app, like templates, effects, transitions, and this new content creation space for YouTube Short creation, will be powerful for all creators, from longtime creators to those just getting started,” she said. “It brings creators polished video editing with studio-quality audio, AI sound effects, precision multi-track editing, Firefly AI content generation, and more to make producing and sharing their content easier and faster. This ultimately helps us further our goal of empowering creativity for all. Every day, we’re focused on doing our part to make this the best time ever to be a creator.”
The partnership positions Adobe’s Premiere mobile as a streamlined option for mobile-based video production tailored to YouTube’s short-form content ecosystem. Creators benefit from seamless workflow integration, reducing the steps needed to go from idea to published Short.
