Vimeo, the video platform, has announced its acquisition by Bending Spoons, a prominent European mobile app developer, in an all-cash transaction valued at approximately $1.38 billion. The deal, expected to close in the fourth quarter of 2025, is contingent upon customary closing conditions and regulatory approvals, after which Vimeo will be delisted from exchanges.
The acquisition follows Bending Spoons’ expression of interest in acquiring Vimeo, dating back to March 2024. Luca Ferrari, CEO and co-founder of Bending Spoons, stated, “At Bending Spoons, we acquire companies with the expectation of owning and operating them indefinitely, and we look forward to realizing Vimeo’s full potential as we reach new heights together.” Ferrari also outlined plans for “ambitious investments in the US and other priority markets” as well as “all key areas of the business, spanning both the creator and enterprise offerings,” with a focus on enhancing performance, reliability, and AI-enabled features.
However, Bending Spoons has a history of acquiring companies, followed by staff reductions and feature cuts. After acquiring Evernote in 2022, the company laid off a significant portion of its U.S. and Chile-based staff, moved operations to Europe in 2023, discontinued the Linux and older legacy versions of the app, and imposed restrictions on the free tier in 2024. Similarly, following the acquisition of WeTransfer in July 2024, Bending Spoons laid off 75% of its staff and limited free users to 10 transfers per month.
Vimeo, founded in 2004, was spun off from IAC (InterActiveCorp) in 2021 and became an independent, publicly traded entity. Since then, the company’s market value has decreased by almost 90%. Philip Moyer, Vimeo CEO, noted that Bending Spoons is dedicated to expanding Vimeo’s product across all segments, including Self‑Serve, OTT/Vimeo Streaming, and Vimeo Enterprise.
Moyer added, “We are excited about this partnership, which we believe will unlock even greater focus for our team and customers as we continue to strive towards our global mission to be the most innovative and trusted video platform in the world for businesses.” The acquisition represents a significant shift for Vimeo, transitioning from a publicly traded company to being under the ownership of Bending Spoons, with potential implications for its future direction and operations.
