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Duolingo clarifies “AI-first” strategy, no layoffs planned

Duolingo clarifies “AI-first” strategy, no layoffs planned

Aytun ÇelebibyAytun Çelebi
18 August 2025
in Business, Corporate
Reading Time: 1 min read
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Duolingo CEO Luis von Ahn has clarified earlier remarks where he declared the company would become an “AI-first company,” attributing the ensuing criticism to a lack of context. Von Ahn stated that the declaration was not controversial internally, but externally, it led to assumptions that the company’s focus was solely on profit or employee layoffs.

In an interview, von Ahn emphasized that Duolingo has “never laid off any full-time employees” and has no plans to do so. While acknowledging fluctuations in the contractor workforce, he noted this has always been dependent on company needs since its inception. Despite external criticism, von Ahn remains optimistic about AI’s potential, with Duolingo team members dedicating Friday mornings to experimenting with the technology, humorously referring to these as “f-r-A-I-days.”

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Aytun Çelebi

Aytun Çelebi

Starting with coding on Commodore 64 in elementary school moving to web programming in his teenage years, Aytun has been around technology for over 30 years, and he has been a tech journalist for over 20 years now. He worked in many major Turkish outlets (newspapers, magazines, TV channels and websites) and managed some. Besides journalism, he worked as a copywriter and PR manager (for Lenovo, HP and many international brands ) in agencies. He founded his agency, Linkmedya in 2019 to execute his way of producing content. He is recently interested in AI, automation and MarTech.

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