Norton, the prominent antivirus security provider, has rolled out a new Deepfake Protection tool designed to help users identify sophisticated deepfake videos, initially focusing on YouTube content. This tool, integrated into the Norton Genie AI Assistant, is currently available as an early-access feature to users of Norton 360 products on Android and iOS devices at no additional cost.
Deepfakes, which are digital alterations of individuals to appear as different people, predate widely accessible generative AI models and have long been used for various deceptive purposes, including the spread of misinformation and illicit content. Norton’s Deepfake Protection aims to counter this growing threat by analyzing both audio and visual content for signs of manipulation.
According to Norton’s July 31 press release, the tool “includes the ability to analyze audio and visual content for signs of manipulation.” It further elaborates, “Beyond detecting AI-generated voices used in fraudulent schemes, the feature provides an added layer of contextual protection by spotting inconsistencies or faint deformations in the physical features of people appearing in videos.”
While the Deepfake Protection tool previously saw limited availability on select Microsoft Copilot+ PCs, its current broader rollout extends to anyone downloading the Norton 360 apps on Android or iOS. However, its current functionality is restricted to English-language YouTube videos. Norton has indicated plans to expand the tool’s capabilities in future updates, aiming to support additional languages, video platforms, and desktop operating systems.
