Google has launched a new AI-powered virtual try-on feature that allows users to see how apparel items look on their own bodies. The feature, which is now available in the United States across Google Search and Google Shopping, lets a user upload a full-length photo of themself to generate an image of them wearing a selected piece of clothing.
To use the tool, users can tap a “try it on” icon on a product listing. The resulting images can be saved and shared. This new feature differs from Google’s previous try-on technology, which showed clothing on a range of professional models rather than on the user. The launch follows a two-month testing period and comes after Google released an experimental AI try-on app called Doppl, which uses similar technology but can also generate videos.
Alongside the virtual try-on tool, Google has updated its price alert system. Shoppers in the U.S. can now set an alert for a product and specify their preferred size, color, and the exact price they are willing to pay. The system will then notify them when an offer matching all criteria becomes available.
Additionally, Google announced a new generative imagery feature for outfit and room design inspiration, which is scheduled to launch this fall. Users will be able to enter a natural language query, such as “design ideas for a bedroom,” and the system will generate visual options. It will then use its “vision match” technology to find and display shoppable product listings that correspond to the generated images.
