Amazon has made its generative AI advertising tool, the Amazon Ad’s Video Generator, generally available to sellers in the US. The free tool, which was introduced in beta last year, allows US sellers to quickly create video ads, sometimes with just a single click. Amazon states the tool can create “photorealistic video assets” in five minutes or less.
New features enhance the tool’s capabilities, including motion improvements designed to showcase items in action. This is deemed particularly useful for products like toys, tools, and accessories, enabling clips that demonstrate product use rather than static displays. Sellers are presented with six different video options and can add their brand logos.
The Video Generator can now produce ads with multiple connected scenes, incorporating elements such as humans, pets, text overlays, and background music. These resulting ads can be up to 21 seconds long, creating content closer to traditional commercials.
Additionally, a new video summarization feature allows for the creation of condensed video ads from existing footage like demos and tutorials. Amazon says the tool automatically identifies and extracts key clips for new ad campaign videos. A one-click image-to-video feature is also available, creating shorter, GIF-style clips to show products in motion.
With the tool now generally available and free to use, Amazon retailers are expected to begin utilizing these AI-generated video ads in their campaigns.
