Samsung’s Art Store, a digital marketplace for TV users to acquire artwork, is now available on more TV models, expanding beyond its exclusivity to The Frame TVs, enhancing the user experience for millions more Samsung TV users.
The Art Store, launched in 2019, has grown to become the number-one TV art subscription service globally. It is now accessible on Samsung’s 2025 Neo QLED 4K, Neo QLED 8K, and QLED TV models, in addition to The Frame and Frame Pro models. The service allows users to display digital artwork on their TVs and boasts a catalog of over 3,000 artworks, available in more than 115 countries.
Samsung collaborates with leading art institutions and museums to bring new artworks to the Art Store, thereby enriching the experience for its users. The expansion means that these art pieces now have a wider reach than ever before, making the Art Store available on Neo QLED and QLED TVs for the first time.
The 2025 Samsung TV lineup, which includes the QLED, Neo QLED, and The Frame/Frame Pro models, is now available in the USA and other markets. These new models are equipped with the NQ4 AI Gen 3 Processor and Vision AI, which upscale content to a higher quality. The NQ4 AI Gen 3 Processor offers significant performance improvements over its predecessor, the Gen 2 Processor, including a 2x faster NPU, 17% faster CPU, 2.1x faster GPU, and 6.4x greater AI Neural Networks.
While Samsung has specified that the 2025 models will have access to the Art Store, it remains unclear whether older TV models released in 2024 or earlier will also receive the update once they are updated to the latest Tizen version with the enhanced One UI skin.
