Anthropic has launched a new premium subscription tier called “Max Plan” for users who require higher usage limits of their Claude AI assistant, targeting professionals who have deeply integrated the tool into their workflows.
Anthropic’s new “Max Plan” is available in two options: $100/month for 5x the usage of the existing Pro plan, and $200/month for 20x the usage. According to Anthropic product executive Scott White, the Max plan was created in response to customers who have been maxing out their existing plans, stating that the company wants to give people choice on the type of plan that they can use to get the scale of usage that they want.
The Max plan is positioned between Anthropic’s individual plans (Free and $20/month for Pro) and its enterprise offerings, specifically targeting professionals who expense Claude rather than accessing it through company-wide deployments. White explained that this is a new way that power users can get access, often for professional use cases, without needing the entire business to have an enterprise plan already.
The increased usage limits address users who have integrated Claude into their daily professional workflows and frequently hit rate limits. White framed the increased limits as “units of consumption” that scale with the Pro plan and described a scenario where Max users could potentially generate outputs on Claude throughout their entire workday for professional tasks, saying “Imagine you’re basically doing your entire role by generating outputs on Claude — we wanted people to do that.”
The launch of Max follows Anthropic’s recent release of Claude 3.7 Sonnet, described as their most intelligent model to date. The timing is not coincidental, as more powerful models combined with new features like web search and agentic coding likely drive deeper adoption and higher usage demands. The new Max tier is also a direct competitor to OpenAI’s $200 per month tier launched previously.
Max subscribers will receive early access to new features before other users. White was tight-lipped about upcoming features, saying “You’ll see soon,” and adding that he’s excited for all the new capabilities that they’re launching soon to get Claude the ability to solve bigger, more ambitious problems for users.
Anthropic views Claude as “an indispensable virtual collaborator” that can automate tasks, enhance professional skills, and enable users to explore new professional areas. White highlighted three key use cases driving high usage: automating tedious work, providing professional “superpowers” for existing roles, and helping users expand into new professional areas. For power users constantly frustrated by hitting Claude’s limits mid-workflow, the new plans could be worth the premium, especially for those who have made AI assistance central to their daily work.
