Bumble has announced the rollout of optional ID verification for users, allowing them to confirm their identities using government-issued ID cards and earn a badge for their profiles. This feature is part of broader safety updates released in March 2025.
Bumble introduces ID verification and safety features
ID verification is now available in 11 markets, including the U.S. and U.K., with plans for further expansion. Users can upload a copy of a government-issued ID, such as a passport or driver’s license, along with a selfie. While verification is not mandatory, users who complete the process will receive a badge on their profile. This will enable other users to filter verified profiles and request verification from their matches.
Another new feature, called Share Date, allows Bumble users to send details of their planned dates—including who they are meeting, when, and where—to trusted contacts. Users can also update these details directly in the Bumble app if plans change. Bumble reports that 67 percent of U.S. dating app users surveyed last month already share date details with friends, highlighting the need for a streamlined process.
Bumble has also enhanced its messaging safety features. Users will now receive alerts prior to sending messages that do not comply with the app’s community behavior guidelines, providing them with an option to edit their messages. This feature had initially been available for messages sent using the Compliments feature.
Bumble’s ID verification and date-sharing capabilities mirror features offered by rival Tinder, which first implemented ID verification in Japan in 2019 and expanded its rollout last year. Tinder introduced a “Share My Date” feature in April 2024, further indicating a competitive landscape in dating app safety features.
The recent updates coincide with changes in Bumble’s leadership. Whitney Wolfe Herd, the company’s founder, returned as CEO recently, after leaving in January 2024. This transition occurs amid challenges at the executive level, with both the chief financial and marketing officers having ended their tenures this year, and business and technology officers set to depart in the coming months.
In addition to ID verification and date sharing, Bumble released other features, including a function that flags inappropriate messages before users hit send and a “Discover” page. The Discover page enables users to find matches based on similar interests and dating intentions, refreshing profiles daily.
Bumble’s verification feature seeks to address the growing concern over the authenticity of dating profiles, especially in light of advancements in artificial intelligence and the prevalence of romance scams. The feature is currently operational in the U.S., U.K., Australia, Canada, France, India, Ireland, Spain, Germany, Mexico, and New Zealand, with plans to broaden its availability to additional markets.
The introduction of these features comes as Bumble aims to restore growth to its dating app, following a 3.8% decline in quarterly revenue, which totaled $212.4 million in the fourth quarter.
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