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AI chip war heats up: Apple working on too its AI chips for data centers

AI chip war heats up: Apple working on too its AI chips for data centers

Apple is investing heavily in AI hardware and software to compete with other tech giants and provide users with more intelligent experiences.

Barış SelmanbyBarış Selman
7 May 2024
in AI, Hardware, Tech
Reading Time: 2 mins read
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Apple, which always stands out with its innovative products and software in the technology sector, has attracted attention with its investments in artificial intelligence in recent years. The news coming before today’s “Let Loose” event especially shows that Apple has ambitious plans for artificial intelligence.

According to rumors, Apple is in the process of developing a special artificial intelligence chip for data centers. This is expected to advance the company’s AI technology further.

I can also say that this is part of the company’s strategy to compete with its rivals. Here’s all we know…

Apple is not lagging behind in the AI chip war

Apple’s work on AI is not limited to hardware. The company is expected to announce new AI-based features at the WWDC 2024 event in June. These features are expected to make users comfortable and more efficient daily.

Let’s talk about the artificial intelligence chip initiative. The company’s initiative follows a trend that is becoming increasingly common among tech giants. Companies like Amazon, Google, Microsoft, and Meta already use specialized semiconductors in their data centers. In short, while the market share of traditional chipmakers like Intel is shrinking, competition from tech companies in AI is intensifying.

AI chip war heats up: Apple working on too its AI chips for data centers
Rumors suggest Apple is developing a special AI chip for data centers to improve its AI tech (Image credit)

The company’s strategy also focuses on user privacy and security. The company aims to minimize privacy concerns by processing user data on devices.

Work in artificial intelligence is of great importance for the company’s future. With artificial intelligence chips and software, Apple aims to provide users with more personalized and intelligent experiences. The steps taken towards this goal could change the balance in the world of technology and mark the beginning of a new era in artificial intelligence.

Featured image credit: svstudioart / Unsplash

Tags: Applefeatured
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Barış Selman

Barış Selman

A technology and gaming enthusiast by day, Barış is a passionate composer and black/death metal guitarist by night. He keeps his finger on the pulse of the intersection of art and technology whenever he can from his tours worldwide.

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