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Apple doubles down on privacy with on-device AI in iOS 18

Apple doubles down on privacy with on-device AI in iOS 18

Apple is focusing on on-device AI for iOS 18 with potential privacy benefits and limitations, aiming to improve user experience across apps.

Barış SelmanbyBarış Selman
15 April 2024
in Software, Tech
Reading Time: 1 min read
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Apple continues to make a name for itself in the world of technology. With the release of iOS 18, a new era in artificial intelligence features begins.

According to Bloomberg’s Mark Gurman, Apple’s artificial intelligence features are now designed to work entirely on devices.

Let’s take a closer look at the new details. Here are all the details…

iOS 18: Apple’s AI breakthrough and privacy focus

Apple’s decision to focus on local processing has advantages and potential limitations. Users can expect faster responses and greater privacy by keeping their data on their devices. However, this approach could restrict access to cloud-based resources for advanced AI features.

Considering the situation on competing platforms, companies such as Samsung and Google have also integrated AI capabilities to run on their devices and in the cloud. However, cloud support is still needed to run the most advanced AI models. This is where Apple can strike a balance by adding cloud-based capabilities.

iOS 18: Apple's AI breakthrough and privacy focus
Apple’s new AI features in iOS 18 will run entirely on devices (Image credit)

Apple promises AI-based innovations across the app ecosystem with iOS 18. Improvements to Spotlight search, Siri’s capabilities, and image editing tools in the Photos app stand out. These improvements aim to enrich the user experience further.

Apple’s AI-focused improvements and privacy-focused approach with iOS 18 show that the company is moving forward in line with its strict user privacy policy. These steps can be considered important for Apple in consolidating its leadership in the technology world. As we prepare for the highly anticipated Worldwide Developers Conference for the introduction of iOS 18, we continue to wonder what innovations Apple will bring.

Featured image credit: Concept Central / YouTube

Tags: featurediOS 18
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Barış Selman

Barış Selman

A technology and gaming enthusiast by day, Barış is a passionate composer and black/death metal guitarist by night. He keeps his finger on the pulse of the intersection of art and technology whenever he can from his tours worldwide.

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