Software developer Lightricks is looking to transform the way videos are created, taking advantage of the progress in generative artificial intelligence to streamline the process and make it accessible to anyone.
With the imminent launch of its new product LTX Studio, users will have at their fingertips all of the tools they need to whip up visually mind-blowing videos in a matter of minutes. It’s an exciting development that holds great promise for anyone who’s interested in becoming a content creator.
The rise of video-based content and genAI
Lightricks is taking advantage of a dramatic shift in both video culture and AI trends. The video industry is evolving faster than you can say “TikTok,” spurred by the fact that just about everyone these days has a powerful smartphone in their pocket.
These days, people consume video content anywhere and everywhere, at any time of day, enjoying all kinds of genres. You only have to head to YouTube, which revolutionized the industry by empowering everyone to become a content creator, interact with their favorite influencers and find content suitable that caters to every possible interest.
At the same time, the mobile shift has meant that video content is much more engaging and participation-based. Fans are no longer limited to simply watching, liking and subscribing, but they can respond by spinning up their own video content from the device in their pocket, resulting in a creator universe that has exploded in size.
What’s more, the success of ChatGPT and Dall-E accelerated a generative AI revolution that puts powerful content creating tools into the hands of everyone. It’s a shift that presents content creators with unprecedented opportunities to tell their stories and reach out to their audiences in more engaging and innovative ways. New models like OpenAI’s Sora and Alibaba’s EMO (“Emote Portrait Alive”) are pushing the boundaries of what generative video can do.
Looking to build on these trends is Lightricks. The company made its name through its successful photo and video editing applications like Facetune, Photoleap and Videoleap, which have been downloaded some 730 million times to date, incorporating many generative AI features over the last two years.
Lightricks is emerging at the forefront of one of the most exciting subdomains in the generative AI space, namely text-to-video. Just two months ago, the company released its first open-source code base, LongAnimateDiff, which extended Stable Diffusion’s AnimateDiff model to accommodate up to 64 frames.
Video creation at your fingertips
With LTX Studio, marketers and other content creators, ranging from social media influencers to ad production teams to aspiring movie directors, now have a way to make super-slick, professional-looking videos on the fly. All they have to do is outline their concept for a video and use LTX Studio’s simple tools to make whatever adjustments they feel are necessary, and the AI will do the rest.
LTX Studio demonstrates the true power of generative AI, which can do far more than hold engaging conversations. Anyone can have a good idea for a video, but until now, significant budgets, large teams and extended project timelines were required to turn production ideas into reality. With LTX Studio, that’s no longer the case.
As part of her preview of the tool, Axios writer Ina Fried fed this prompt to LTX Studio: “An intrepid journalist tries to find love and truth in a world dominated by a brainwashed populace and machines that confidently spew gibberish.” Below is what the technology created for her.
We’ve already seen the impressive capabilities of generative AI in video creation, but LTX Studio promises to take things up a notch. Not only will it generate compelling video footage based on a simple prompt, but it gives the user the power to refine those videos in just about any way they can imagine.
Whether it’s editing the script, adjusting the background or the setting, adjusting the sequence of storyboard frames, designing the looks and personality of the characters within the video, LTX Studio promises to make it simple. There are tools to ensure character consistency across multiple scenes, adjust the environment itself – day or night, rain or shine, etc. – and even the audio effects. The result will be a creation truly of the creator’s own making, for LTX Studio promises the ability to tinker with every single element and produce results that, at least going by its examples, match the look and feel of Hollywood’s best.
The future of filmmaking?
“LTX Studio opens up a new world for expressing creativity on a larger scale — changing the landscape of video production for creators, filmmakers, studios, and marketers,” said Zeev Farbman, Lightricks CEO and co-founder. “We’re thrilled to be on the frontier of this new creative age.”
If this sounds futuristic, that’s because it is. But that future happens to be very close, with Lightricks promising to launch LTX Studio as early as next month. In the meantime, creators can check out a basic preview of the platform, where they’ll also find the official waitlist for its imminent full release.
Featured image credit: Lightricks
