Hulu Hamas ad got the reaction of the whole world, a lazy use of artificial intelligence on such a politically sensitive issue!
Hulu, a popular streaming service, recently ran an ad that has been criticized for its use of artificial intelligence (AI). The ad, which is for a product called “Hamas Free Zone,” uses AI to create a fictional world where Gaza is free from Hamas rule. The ad has been met with mixed reactions, with some people praising it for its creativity and others criticizing it for its insensitivity.
Those who praise the ad say that it is a clever and effective way to raise awareness of the plight of the Palestinian people. They argue that the ad’s use of AI is innovative and helps to make the message more impactful. Additionally, they say that the ad is not actually insensitive, as it does not depict any violence or suffering.
Those who criticize the ad say that it is insensitive and offensive. They argue that the ad trivializes the very real conflict between Israel and Hamas, and that it exploits the suffering of the Palestinian people. Additionally, they say that the ad’s use of AI is misleading, as it creates a false reality that does not exist.
But why did the Hulu Hamas ad get so many reactions? Before we explain let’s watch the Hulu Hamas ad together from @itsjessilyn on TikTok.
The controversial point of Hulu Hamas ad is AI
It is not for us to discuss the political side of things, but the increasing use of artificial intelligence that we see on our screens clearly reveals the extent of the work.
The debate over the Hulu ad highlights the potential benefits and risks of using AI in advertising. On the one hand, AI can be used to create innovative and effective ads that can reach a large audience. On the other hand, AI can also be used to create misleading or offensive ads that can exploit people’s emotions. It is important to consider these potential risks and benefits when using AI in advertising.
Perhaps the use of AI in Hulu Hamas ad on such a sensitive issue is an indication that we have become soulless. Yes, we accept that AI is the technology of the future, but it has become frustrating to see content that is so far from organic on our screens.
“What is it? It’s just an advertisement”, we should act thoughtfully. Recall the recent Hollywood is Awful episode of the popular Netflix series Black Mirror. Your life was being broadcast live on someone else’s screen, you were helplessly watching as your AI replicas came to life on the TV screen.
If we draw a parallel between this episode, a clear dystopian example of invasion of privacy, and the Hulu Hamas ad, it is equally wrong to create a utopian artificial reality to take political criticism.
AI here AI there
Could it be that we have gotten a little too caught up in the hype of artificial intelligence?
Yes, what it can do is almost limitless and it makes many things easier in almost every field of work, but everything from smartphones to cameras to microphones and headsets is now marketed with artificial intelligence.
How smart do you think it is to put artificial intelligence at the very center of our lives with our hands, when ChatGPT was previously criticized for illegally collecting data?
In this journey to the technology of the future, we hope that we don’t forget what made us who we are and that we don’t all drown in the sea of the unknown with the lure of the AI mermaid.
Featured image credit: Freepik.