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Snapchat+ leaps forward with AI-generated images and chatbot integration

Snapchat+ leaps forward with AI-generated images and chatbot integration

Snapchat enhances subscriber experience with AI-powered features

TechBriefly NewsroombyTechBriefly Newsroom
13 December 2023
in Social Media
Reading Time: 2 mins read
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Snapchat, a leading US-based instant messaging app, is expanding its repertoire of features by embracing artificial intelligence (AI). Following the immense popularity of OpenAI’s ChatGPT, Snapchat has unveiled ‘My AI’, an AI-powered chatbot, exclusively for its Snapchat+ subscribers​​.

‘My AI‘ is an experimental chatbot integrated into the Snapchat platform, designed to function like a digital friend for users. It utilizes the technology behind OpenAI’s ChatGPT, although it focuses more on casual interaction rather than productivity tasks. This feature aims to offer a more personalized and engaging experience for users by providing responses and interactions akin to those from human friends​​.

How to access My AI on Snapchat?

Access to ‘My AI’ is straightforward and exclusive to Snapchat+ subscribers. Users can find the chatbot by swiping right from the camera screen on their chat interface​​.

Snapchat’s AI chatbot differs from ChatGPT in its approach to AI, treating it more as a persona than a tool. This distinction means that while it can handle casual queries and assist in planning or giving advice, it is not designed for tasks like writing extensive essays​​.

Snapchat ensures user privacy by allowing the conversations with My AI to be stored until the user decides to delete them. Users have the option to clear their AI chat queries through the app’s privacy controls settings​​​​.

Expanding the AI horizon: AI image generation

Recently, Snapchat has introduced a new AI image generator for Snapchat+ subscribers. This feature allows users to create and send images based on text prompts, adding a creative and fun element to messaging and personalizing the Snapchat experience. The images can be edited, downloaded, and shared with friends, enriching the interactive capabilities of the platform​​​​​​.

Dream: The generative AI selfie feature

Snapchat+ subscribers can now also enjoy the ‘Dream‘ feature, a generative AI selfie tool. It enables users to create unique, AI-generated images of themselves in various scenarios, further personalizing their digital presence and enhancing social interactions on the platform​​.

AI extend tool: Enhancing image perspectives

Another innovative addition is the AI-powered extend tool. It helps users adjust and enhance their images, for example, by zooming out and filling in the background automatically with AI assistance​​.

Regional availability and subscription details

These features are rolling out globally, although regional availability might vary, according to the company’s announcement. Snapchat+ was launched at $3.99 USD per month and has seen significant growth, with over 7 million subscribers and rising subscription revenue​​.

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