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New Android logo aims to modernize the brand

New Android logo aims to modernize the brand

Özgürcan ÖzerginbyÖzgürcan Özergin
6 September 2023
in Business
Reading Time: 3 mins read
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Google is back with a slew of updates for its Android platform, and it’s not just about software improvements. With the new Android logo, the tech giant is also giving the Android brand a fresh new look to better represent its open and inclusive ethos.

Here’s a rundown of what you can expect in the latest Android update and the revamped Android visual identity.

New Android logo
New Android logo has a modernized 3D look (Image credit)

A fresh look with the new Android logo

Alongside the feature updates which we’ll discuss below, Google is giving the Android brand a makeover. The new Android logo is marking transformation, with the typeface now matching Google’s own logo, and “Android” being spelled with a capital “A.” According to Google’s brand manager, this change brings greater harmony between the Android and Google logos.

Perhaps the most noticeable change is the new 3D look of the Android robot, known as the bugdroid. This iconic character now has more dimension and personality, reflecting the playfulness associated with Android. The robot’s design has been updated to ensure it can seamlessly adapt to various digital and real-life environments, making it a versatile representative of the Android community.

New Android logo
The brand manager for Google claims that these adjustments make the Android and Google emblems more harmonious (Image credit)

Android updates galore

Google’s latest Android update bundles together a host of improvements and enhancements for its mobile apps and services. One of the standout updates is the refresh of the “At a Glance” Google Assistant widget. It now provides more useful information about your upcoming events, travel plans, and local weather. This makes staying organized and informed a breeze.

For those who use Google Wallet, uploading passes with barcodes and QR codes is about to get easier thanks to a new photo import feature. This small but handy addition streamlines the process of managing your digital passes and tickets.

The Lookout visual accessibility app is also getting smarter. Designed to assist people with low vision or blindness, it will now provide more intelligent descriptions of on-screen imagery and even answer follow-up questions. This update aims to enhance the app’s utility for its users.

And if you’re a fan of Android Auto, you’ll soon be able to join Zoom and Webex calls through the platform, although these calls will be audio-only. This addition further expands the capabilities of Android Auto, making it more versatile for on-the-go communication.

New Android logo
In addition to the new Android logo, the “At a Glance” widget now offers more helpful data about your scheduled events, travel arrangements, and regional weather (Image credit)

What’s next?

As we anticipate the release of Android 14, it’s clear that Google is committed to continuously improving the Android experience. Rather than relying solely on major OS platform upgrades, the company is rolling out updates throughout the year to keep Android users engaged and satisfied.

Additionally, Google has hinted at a hardware launch event, where the Pixel 8 is expected to make its debut. With all these updates and new releases on the horizon, Android users have a lot to look forward to in the coming months.

In conclusion, Google’s latest Android updates bring practical improvements to its mobile platform, while the new Android logo showcases the platform’s commitment to openness and creativity. These changes not only make Android more user-friendly but also visually align it with the broader Google ecosystem. Keep an eye out for these updates on your Android devices, and stay tuned for more exciting developments from Google.

Featured image credit: Google

Tags: AndroidfeaturedGooglenews
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Özgürcan Özergin

Özgürcan Özergin

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