- Pizza Hut x Genshin Impact Partnership expands to Malaysia: The popular collaboration between Genshin Impact and Pizza Hut is coming to Malaysia from July 5 to August 15.
- Exclusive Genshin Impact characters: Yelan, Ningguang, and Xiangling will be featured in the event, with each character’s goods available for a specific period.
- Introduction of Pizza Hut Melts dinner package: The partnership introduces the new Melts dinner package, designed to be enjoyed while gaming, paired with unique Genshin Impact products.
- Three phases of promotion: The campaign will be divided into three phases, with exclusive Genshin Impact items matched with the Melts meal package featuring different characters in each phase.
- Enchanted retreats for fans: Three Pizza Hut locations will be transformed into enchanting Genshin Impact-themed spaces for fans to enjoy the game and a delicious meal.
The Genshin Impact x Pizza Hut partnership seems to be making its way to Malaysia as well! The three Genshin Impact characters Yelan, Ningguang, and Xiangling will be featured in the event, which was originally planned for China and Japan but will now be held locally from July 5 to August 15.
Pizza Hut’s new Melts dinner package, which will be paired with the aforementioned Genshin Impact goods, is being introduced as a result of the agreement. The products of Ningguang will be available from July 5 through July 18, while those of Yelan will be available from July 19 through August 1.
Pizza Hut Malaysia has unveiled a new campaign for their recently released Pizza Hut Melts with the official slogan “A Tasty Adventure with Pizza Hut” in exciting cooperation with the award-winning mobile game Genshin Impact. Fans will be treated to unique products, eye-catching store displays, and an in-game treat during the six-week campaign. Between August 2 and August 15, Xiangling’s goods will be for sale.
Pizza Hut x Genshin Impact: Where flavor meets fantasy
Characters dressed in Genshin and inspired by Pizza Hut will appear to honor the partnership.
The first time the two companies worked together was in 2022 when Pizza Hut China’s campaign was very well received. Consecutive advertisements were extremely successful in Taiwan and Japan as well. Pizza Hut Malaysia’s Chief Marketing Officer, Emily Chong, claims that the launch of Pizza Hut Melts is the ideal chance to combine food and gaming since it is a portable crispy wrap that is ideal to eat while gaming. Three phases of the Pizza Hut x Genshin Impact promotion will take place, each including exclusive Genshin Impact products matched with the recently released Melts meal package.
Fans will be able to collect limited-edition items that feature the character Ningguang from July 5 through July 18. From July 19 to August 1, the second phase will include products portraying the character Yelan, and from August 2 to August 15, it will feature the character Xiangling.
The Standard Meal Set of the MyBox Melts cooperation combination sets costs RM 27.90 and includes photocards and sticker packs, while the Premium Meal Set costs RM 47.90 and includes a photocard, sticker pack, and notepad.
In addition, Pizza Hut will turn three of its locations into enchanted retreats for Genshin Impact devotees. For fans to enjoy the game and a wonderful meal, these Flagship Stores will be decorated with enthralling Genshin Impact characters and scenery.
Fans and players are urged to follow Pizza Hut Malaysia’s official Facebook, Instagram, and website at Pizzahut for additional details and updates on the Melts campaign and Fan Event.
Pizza Hut x Genshin Impact collaboration expands to Malaysia
The Pizza Hut x Genshin Impact collaboration took the gaming and food communities by storm, blending the virtual realm of Teyvat with the mouthwatering flavors of Pizza Hut. This partnership allowed fans to experience their favorite game in a whole new way.
The limited-edition Genshin Impact-themed pizzas not only satisfied hunger but also delighted players with their clever designs and toppings inspired by the game’s elements. The immersive Pizza Hut restaurants, transformed to resemble the enchanting landscapes of Teyvat, transported fans into the game’s world, providing a truly immersive dining experience. The collaboration between Pizza Hut and Genshin Impact showcased the power of creative partnerships in captivating audiences and fostering unique connections between gaming and food enthusiasts.
The Pizza Hut x Genshin Impact collaboration extended beyond the physical dining experience, reaching fans through online platforms. With contests, giveaways, and exclusive merchandise, Pizza Hut engaged fans in interactive experiences, while Genshin Impact featured in-game events and quests centered around pizza-related challenges.
This digital integration allowed fans to further immerse themselves in the collaboration and reap the rewards both in-game and in real life. The collaboration between Pizza Hut and Genshin Impact exemplified the growing trend of brand crossovers, demonstrating the potential for exciting collaborations that bridge the gap between virtual entertainment and tangible experiences.
Read more:
- Inori Minase joins Genshin Impact as a voice actress
- How to get Iron Sting in Genshin Impact?
- Genshin Glittering Elixirs recipes: Everything you need to know
Featured image credit: Pizza hut Malaysia from Facebook.
