When running a business, several things need to be prepared and considered, and having a solid marketing plan can help drive customer traffic to your business.
Having a detailed marketing plan in place is not easy, all the more so creating a successful marketing presentation to encourage your company’s top executives to support your marketing efforts.
So, how do you make a good Powerpoint presentation for marketing? You can make a good PowerPoint presentation for marketing with the help of free PowerPoint templates. If you find yourself speaking to an audience at a conference, or hosting a networking event, you can create a stunning presentation using the practical tips in this article.
Elements of marketing presentations
All PowerPoint presentations for marketing are unique. However, all of these great marketing presentations contain key elements that result in success.
Here are the four essential elements of a PowerPoint marketing plan:
Goal
The first part of a powerful marketing plan presentation is defining clear goals for your marketing plan. The goals should be specific and concrete.
It also includes a general overview of the business organization and the central idea of the marketing plan. The first few slides should show the name of the Company, its basic details, and its mission-vision statements.
To begin your marketing presentation, you must present the SWOT analysis to your target audience. Explaining the company’s actual situation at the very beginning shows that you know all the risks involved and have a solution to address these.
It is highly possible for your target audience, the company’s top executives, to trust you early on and are very eager to listen to your marketing presentation content.
Message
What important points of your message that you want your audience to remember? Your message should address the specific needs of your target market.
The ideas you present should provide answers on how they can achieve something or how they can reach point A to point B.
Budget
Running a business involves costs and profits. Your marketing presentation will discuss how the company can afford to finance your marketing endeavors. It should also include how you plan to create an effective marketing strategy that can bring in more profit to the company.
Marketing Strategy
Researching and understanding your target market will help you devise your marketing strategy and tactics. You can easily penetrate the market if you know your Company’s unique selling point.
Research will help you understand the current market, competitors, and marketing strategies. You should thoroughly do your research and have a deep understanding of your target market before you do your presentation.
Design principles for a good marketing presentation
You have laid down important details and data for your marketing presentation. You know exactly what to say and how to deliver your speech.
The next step to making a good PowerPoint presentation for marketing is to focus on your slide design. There are three important design principles: visual hierarchy, font pairing, and color psychology.
Visual hierarchy
You can make more awesome marketing presentations using the visual hierarchy principle. Visual hierarchy guides you in organizing the design elements you plan to include in your marketing plan presentation.
Visual hierarchy focuses on size, perspective, proximity, negative space, alignment, the rule of odds, repetition, leading lines, and the rule of thirds.
If you are looking for a website that can give you tons of visually appealing marketing presentation templates, Simple Slides is the site! With Simple Slides, you can access thousands of amazing slides and infographics.
Font pairing
Many people take fonts for granted. They feel that as long as the text is readable, they are good. This mindset will not lead to an excellent presentation.
The font style, typeface, and font size you will use for your presentation will dictate its overall look, tone, and feel.
Color psychology
When talking about marketing, the choice of color is significant. You can emphasize specific portions of your presentation by using specific colors to catch the audience’s attention.
Colors not only make your presentation appealing and stunning, but they can also affect your customers’ emotions. Colors can influence their choice of whether to buy or not; or whether to listen to your presentation or not.
How to make an effective marketing presentation?
You are now aware of the key elements your marketing plan template needs to succeed. To make more awesome marketing presentations, below are a few tips to help you get going.
Get your audience’s attention
With professionally designed templates and an engaging story, you can instantly hook your audience into giving you their 100% attention. The first few slides are the most crucial because they set the tone for both you and your audience.
When you are presenting in conference settings, avoid making too elaborate presentations. Awesome marketing presentations have amazing visual content, quality stock photos, and contain only a few written words.
Focus on the focal point of your presentation
Great presentations for marketing focus on all the needs of your potential customer. Your marketing presentation should create value for your potential customers and how you plan to deliver that value to them.
This value is often in the form of a great product or service that can make a better life for your potential customers.
Stick to a consistent theme
Your marketing plan presentation should have a consistent theme to give your audience a better understanding of your key message. A consistent theme also helps retain your audience’s attention for an extended time.
When deciding on a Powerpoint marketing plan theme, choose the one that is best suitable to your topic. Avoid copying the content and visual assets of your competitors.
Moving slides
You want the vast majority of your audience to enjoy and interact with you during your whole presentation. You can maintain their relatively short attention spans by moving your slides.
You can keep your slides moving by creating more slides. Refrain from overwhelming your audience by placing many graphics, visuals, and lengthy sentences in a single slide.
For images, avoid using low-quality ones. Instead of having a wordy slide, it should present illustrations, images, or charts that sync with what you are talking about. You can use bullet points to help organize your words.
Be naturally funny
It makes sense to be funny during a presentation. It helps break the ice and instantly hooks your audience.
However, when trying to be funny, do it confidently and try not to sound forced. Your jokes should be relevant and relatable to most of the audience.
Your jokes should not only make your audience laugh but also make you laugh. That is the time you know you’re being funny. Your audience can easily pick up if you are faking it or not.
To make a strong presentation for marketing, you can use all the gifs you see relating to what you are talking about, use your own image, use funny pictures online, or create memes with overlay meme-style text. As much as possible, use high-quality images in your marketing presentations.
Conclusion
You can make a good PowerPoint presentation for marketing by understanding the goals of your marketing plan, clearly defining your message, and planning a thorough marketing strategy.
To better address your message to your target audience, you can use free PowerPoint marketing templates to save time. You can focus better on the crucial part of your presentation instead of worrying about how your slides look.
Adding high-quality images, charts, and graphs can make your slides more visually appealing. Your marketing efforts will be successful with the help of a marketing plan presentation template.
