In this article, we are going to be explaining the Netflix Extra User Fee which the popular streaming service is planning to roll out in the near future to resume its growth and disincentivize password sharing.
We all anticipated it. We’re about to enter the next round of Netflix‘s months-long war on password sharing, which comes after the business suffered its first quarterly subscriber drop in ten years. In early 2023, the business said during its quarterly earnings conference on Tuesday, it would start charging consumers an extra monthly cost for anyone who shares their login information.
Netflix Extra User Fee explained
This action is an enlargement of a trial project now underway in Latin America, wherein “extra user” subaccounts—users outside of your immediate home who use the service using your login—are subject to additional costs. Basically, if they don’t also live with you, every listing on the “Who’s Watching?” screen will cost you more money.
The information is released as Netflix makes an effort to resume growth and appease investors after admitting that it lost members earlier this year. The business added more than 2.4 million members in its third quarter thanks to Monster: The Jeffrey Dahmer Story and Season Four of Stranger Things.
How much and when?
Netflix hasn’t yet disclosed the cost of the punitive fees, but assuming they stick to the “one quarter of the basic rate” formula from the test program, it should come to about US$3–4. On Monday, Netflix introduced an account migration tool for anyone who wishes to avoid such costs. This tool will move a user’s subaccount data, such as watching history and recommendation data, to their new, independent subscription.
The business has just revealed a less-priced, ad-supported tier that would start at $7 per month on November 3rd. By November 10th, the new layer will be accessible in a dozen nations, including the UK, Canada, and Mexico.
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