A high-quality pitch deck is the combination of information and graphics that every startup needs to raise money from investors. It contains a story about why an investor should fund your venture, present financial data, and outline what your company will look like in the future. The main goal is to communicate who you are, what’s important about your business proposal, what you want from the investor, and why they should give it to you.
However, there are a lot of elements that need to be considered while building a startup pitch deck for investors. In this article, we will discuss how to make an attractive presentation for tech investors in easy words.
1. One-page pitch is a must
When it comes to a pitch deck for investors, most of them don’t have much time to listen to long pitches. They will listen to you for five minutes and if what you have said doesn’t catch their attention by then, they will move on to the next startup. That’s why you need to present all your information in a clear and concise way.
A one-page pitch is a format that holds the attention of investors because it’s just easier to read and understand. In this type of pitch, you have only one page containing the most important information that could be easily shared with others or kept on hand for future reference. It includes the problem, solution, team members, traction, and valuation. If you’re having trouble making one, you can check out one-page pitch deck examples online.
2. Emphasize the problem
As an entrepreneur trying to raise money for your startup, you should concentrate more on highlighting what kind of impact or social change your business can create rather than how profitable it will be in the future. What investors want to know is that your company has the potential to solve a current problem in the market.
If you can prove that what you are doing is unique, valuable, and helpful for people in your sample pitch deck, then it will be much easier to convince investors to fund your projects.
3. Use financial data
Investors want to see how profitable your startup is. You should include at least one slide that explains your business’s financial information in a way that’s easy to understand and highlights the numbers investors need to know.
Whether you are looking to raise money from angel investors or venture capitalists, they will always be interested in how you plan to make a return on their investment. That’s why presenting your financial information is so important for those who want to invest in your company.
4. Include team members
Investors also want to know about the people behind the projects. They are interested in learning who the key members of your startup are, what their experiences are, and how they will contribute to the growth of the company.
Put yourself into investors’ shoes for a moment. If you were thinking about putting money up for someone else’s project, wouldn’t you want to know as much as you could about the people who are in charge? After all, they are the ones who must make your investment worthwhile.
5. Include your Unique Selling Point (USP)
Investors want to know about what makes you different from others and why picking up your project may be a better idea than investing money in others. That’s why you need to include your unique selling point (USP) in your pitch deck.
It may be the fact that you have a new and innovative approach to an existing idea or product, or it could be because you already have valuable customers who are willing to pay for what you’re offering. The USP can also highlight how much revenue potential your company has and provide facts about your current growth.
6. Make it personal
Investors want to invest in people they like and trust. So make sure that your pitch deck design is presented in an approachable, energetic, and informative way.
Your attitude and demeanor will play a big role when you’re talking to investors, so always remember to practice staying calm and confident. Also, smile and make eye contact with the people who are listening to you because this will make them feel like they’re speaking directly to you.
7. Include an outline of your business model
Investors want to know how your business works and what kind of model it follows. You should include a slide that provides an overview about how your company creates, delivers, and captures value.
It doesn’t have to include too much information about how the ins and outs of your business work. Investors will wind up learning a lot more from a pitch once they invest in your company. Just make sure that you highlight the big picture of what you plan to accomplish so that investors can see the big picture of what you plan to accomplish.
For a user-friendly pitch deck template source, check out Venngage.
When you are looking to get funding for your startup, it is important to make a pitch deck that is both informative and attractive to tech investors. This document will be your roadmap to getting the money you need, so it is crucial that you put in the time and effort to make it stand out. By following these tips, you can create a pitch deck that will have investors clamoring to get on board!