With a wide variety of online casinos present in Europe, punters now have a vast choice of websites to try out. EU online casino operators listed at NonStopCasino invest heavily in marketing and promoting a casino to attract a significant player base to beat, compete, and win the best casino race. Players usually follow the link to reach a website.
What punters usually see once they open a site is what convinces them to gamble on it. All information such as the steps they need to go through for signing up, making a deposit, bonuses offered, withdrawal process, and customer care helps a punter decide on a favourite platform.
Factors to keep in mind while choosing a good European casino site
Every casino offers its own set of most popular casino games, which boosts profit. However, they are not sufficient since casinos should offer as many games as possible to have a more extensive outreach. A casino must have well-known software providers like Evolution Gaming, NetEnt, Pragmatic Play, etc.
Games from popular software developers indicate that the casino has partnered with industry leaders, which adds to the reputation. Along with games, themes are also an important aspect. Popular themes for casino games include adventure, mythology slots, etc.
It is the face of a casino and develops the first impression for a gambler. Some casinos are traditionally designed according to the standards, whereas some are innovative and smarter. It is up to the operator to decide which template to use to attract players. Whichever option is chosen, specific general rules must be kept in mind :
- The games and website must load quickly
- Sign up and deposit buttons must be noticeable
- The registration process must be easy and short
- Easy navigation of games according to provider, gaming type, theme, and character
- The home page must be attractive and display widgets
- The home page must display licenses and certifications that build reputation and trust.
Multiple payment options
Punters need a choice of payment options. The more options, the more deposits one gets. The mix of available payment options depends on the target region. Usually, casinos offer payment options like bank wire transfers, credit and debit cards, and e-wallets like Skrill.
Cryptocurrencies like Bitcoin, Dogecoin, Ethereum, Litecoin are also offered. Specific payment options might charge a minimal fee from the punter. Thus, a player must go through the terms and conditions in detail to find the best option for payments.
Easy withdrawal process
This is a critical factor that needs to be considered. The less time it takes to withdraw winnings, the more loyal customers are produced. Players usually prefer to play at casinos that allow withdrawals within 10-20 mins without hassles.
Standard withdrawal processes like using KYC shall not be neglected to avoid possibilities of fraud. Customer support compliance teams must be responsive and quick. Specific payment methods take over 24 hrs and are not exactly ideal.
Live chat support
Friendly and effective front-line support is one primary reason for the return of players. It is vital to have 24*7 client-managed services to answer questions and solve queries.
It is essential to provide live chat inquiries as soon as possible and provide quick solutions even in the trickiest situations for the most demanding players. The customer service team must always be active and cater to all sorts of customers to maintain a reputation and produce positive reviews and ratings.
Promotions and bonuses
Every casino offers free spins and bonuses. The more generous promotions you offer, the more solid your customer base is. It is essential to display the most attractive bonus offers on the homepage to lure customers into trying them out. The minimum wagering amount is asked for in all offers.
This is an extra factor that needs to be considered due to the growing popularity of Bitcoin. The ability to accept deposits in cryptocurrencies without using VPN is a must for casinos to be at the forefront of the industry. For punters working with bitcoin, a higher level of privacy and a faster processing time is expected.
As evident as all of the above success factors seem, not all online casinos offer the complete set. All of these factors are essential, and most of them seriously damage the reputation of an online casino platform.
Casino operators cannot have complete expertise in all these criteria, from creating a high-end design to building a professional team. Therefore, Casino providers must focus mainly on web design, ads, choice of games, and payment methods. Getting professional consulting for SEO for the website is also a great option.