In this article, we are going to cover how to rank on Pinterest in 2022, so your pins can get more attraction and you may grow your presence on the platform.
Pinterest can help you achieve massive success as a blog or company. There are a number of ways to find pins on Pinterest, but one of the most popular is through Pinterest search. Ranking in Pinterest search will allow you to get hundreds or thousands of eyes on your pins, which may assist you in increasing your blog or business. So, how do you rank in the Pinterest search? What’s the hidden formula? This article will go deep into eight simple methods on how to rank on Pinterest in 2022. Let’s get started.
Why should you try to rank on Pinterest search?
There’s a lot of opportunity for success on Pinterest, with over 400 million monthly active users. According to Oberlo.com, “More than two billion text-based and guided searches are carried out on Pinterest every month.” Pinterest has also grown considerably since then, so just imagine how many monthly searches there are now.
Not only that, but Oberlo claims that around 97% of Pinterest searches are unbranded. This means that there are significant possibilities for anybody to succeed on Pinterest, no matter how big or small your brand or account is. To summarize it all, ranking in Pinterest search may help you reach thousands of people with your material and rapidly develop both your business and your profile. All of this makes learning how to rank on Pinterest in 2022 worthwhile.
How does Pinterest search work?
Pinterest is a visual search engine, not a social media platform. And that’s exactly what Pinterest search is: a search engine! Pinners submit a query, and the Pinterest search algorithm tries to show them relevant and high-quality pins utilizing various ranking criteria. The science of ranking pins on Pinterest is similar to that in Google or Bing. There are several factors that assist pins rank higher than others. So, how to rank on Pinterest in 2022. Here are some pointers.
How to rank on Pinterest in 2022?
Here are 8 tips on how to rank your pins on Pinterest:
Target relevant long-tail keywords
Using long-tail keywords to target Pinterest is much simpler. Long-tail keywords are more targeted terms that are derived from a more general term. Because fewer individuals create pins about these keywords, there is less ranking competition.
Another great thing about lengthy keywords is that you frequently receive more focused traffic and higher conversions. According to profitworks.ca, Google traffic converts 2.5 times better with long-tail keywords than head phrases, and the same may be said for Pinterest.
Create multiple pins for each piece of content
You may make as many pins for each item of content as you like, and we strongly encourage it. For example, if you have a blog post on skincare techniques, you may make numerous pins just for that one article. And this isn’t limited to blog articles. It can be done for:
- YouTube videos
- Sales pages
Yes, it’s fine to use the same keywords in many pins and link pins to the same URL.
Optimize your pins and boards for Pinterest SEO
One of the most crucial stages in ranking is this. You may have heard the term “Google SEO” while learning about how to rank articles on Google. Pinterest’s algorithm works in a similar way, and we call it Pinterest SEO.
Pinterest’s search function, as previously said, is designed to offer users high-quality and relevant pins. As a result, Pinterest must understand what your pins are about. The method for achieving this is through Pinterest SEO. To assist Pinterest in distributing your material to individuals who may be interested in it, use keywords when structuring your pins, boards, and profile. This helps Pinterest figure out what your material is about so that it can distribute it to people who might be interested in it. There are 3 main places to optimize on your Pinterest:
Analyze search results
This advice may be a game-changer, and it’s very easy to overlook. Look for a few things when inspecting the search results:
What type of pins are ranking?
Are there a lot of product pins? Idea Pins? Is this the case, then the probability of you ranking a regular pin for that term is doubtful.
What type of content is ranking?
Is there a lot of information in infographics? Is it just photographs with no illustration? What type of images do you use on your blog posts? For example, in the “clear skin mask” search results, you can see that many of the top results include a face mask recipe.
Create scroll-stopping pins
You can optimize all of your pins, target long-tail keywords, and produce a slew of pins, but if people don’t choose to engage with it, you won’t see much success. It’s critical for Pinterest success to have pinners stop scrolling through search results and take action on your pin. There are two primary ways to create scroll-stopping pins:
- Focus on pin design
- Focus on titles
Focus on engagement
The popularity of a pin is determined by its number of interactions, according to Pinterest. This is one approach to guarantee that Pinterest delivers pins that other pinners have had positive experiences with. According to Pinterest engineers in an article on the company’s blog where they discussed one of their new search retrieval and ranking systems:
“We limit ourselves to Pin saves and long (35 sec+) click-throughs under the assumption that they carry more signal than weaker forms of engagement such as closeups (when a Pin is clicked but the user does not click through the webpage behind the Pin), or shorter clicks.”
“These N results are ranked by a combination of factors, including their predicted relevance, engagement, and conversion likelihood”
To make it simpler, the most typical forms of engagement that Pinterest appears to focus on are lengthy clicks (30 seconds or more) and saves. These types of activity appear to be the greatest evidence that pinners find value in them. Pins’ ranks may be influenced by engagement. So you should concentrate on boosting pin engagement.
Pin to the most relevant board
It’s crucial to pin each pin to the most relevant board, and it’s a significant step in terms of Pinterest SEO. As previously said, Pinterest establishes a relationship between the pins on each board. So, if you put a “chocolate cake recipe” pin on a “dessert recipes” board, Pinterest will understand that the chocolate cake recipe is a dessert recipe and connect it to all of the other dessert recipes on the board. This is critical in helping Pinterest comprehend what your pin is about so that it may rank it for relevant search queries.
This is the part that no one wants to hear. However, while you wait for your pins to rank on Pinterest, patience may be required. It can take a long time for Pinterest to trust you and understand what your content is about, especially if your account has just been created. It might take months, years, or even weeks. According to many Pinterest experts, it takes roughly 2-3 months for Pinterest to index new pins.
There is no “one-size-fits-all” solution to help your pins rank higher on Pinterest. However, there is a slew of methods for increasing your chances. In our opinion, Pinterest revolves around adjusting, sticking to a schedule, and playing around. The algorithm is always changing, and there are new things to attempt every day.