The PSG franchise is filing a trademark application in the metaverse. The move is designed to safeguard the brand as the club enters the metaverse. Previously, Manchester City FC announced that it would be building the world’s first football stadium within the metaverse.
The global digital asset market has grown at an alarming rate in the last year, along with intersectoral development. One of the most notable features of the crypto market’s rise over the previous year was a strengthening relationship between crypto exchanges, NFTs, and sports.
PSG enters the Metaverse: Sports, NFT and Metaverse Hype
Paris Saint-Germain, a French football club, has filed a new trademark application to register the name “PARIS SAINT-GERMAIN” for non-fungible tokens (NFT) and metaverse products and services.
PSG is in the Metaverse!
French Football Club PARIS SAINT-GERMAIN has filed a trademark application covering:
▶️ NFT backed multimedia
▶️ Crypto wallets
▶️ Managing cryptocurrency transactions
▶️ Virtual clothing, sports gear, and electronics#NFTs #Metaverse #Web3 #PSG pic.twitter.com/3YJa8vu7bw— Mike Kondoudis (@KondoudisLaw) March 21, 2022
On March 21, metaverse trademark attorney Michael Kondoudis announced the filing details on Twitter. The trademark filing was revealed by the lawyer on March 16, according to his Twitter feed.
The trademark will cover NFT-backed multimedia, crypto wallets, cryptocurrency transaction management, virtual clothing, sports gear, and electronics.
The lawyer from Washington, DC said in the press release:
“Paris Saint-Germain is one of the world’s best-known football clubs, and the value attached to the team’s name and brand is substantial. This filing represents the next logical step to protect the brand as it moves into the metaverse.”
Kondoudis continues:
“PSG sees the potential of the metaverse and is preparing its trademark for the virtual economy that will dominate it. This move follows the trend by other professional sports brands to begin preparations to participate in the metaverse.”
