Spotify Barcelona deal signed. As part of a sponsorship agreement with Spanish football club FC Barcelona, the legendary Camp Nou stadium is being rebranded as Spotify Camp Nou. For the next four years, beginning in 2022/23, Spotify’s name will adorn both the men’s and women’s teams’ jerseys.
The buyout will be evaluated by FC Barcelona’s Extraordinary Delegate Members Assembly, which is scheduled to meet on April 3rd to vote on it. However, it is more than likely to pass since FC Barcelona is overburdened with debt and attempted to sell a stake in its media production business last year.
Spotify Barcelona deal
The agreement is thought to be worth some $310 million. It may have been more had the club had a higher percentage of “registered” supporters — fans who provided their contact information and provided access to their names, emails, and other personal information. Only around one percent of the club’s 350 million followers are registered, according to the report.
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Spotify will use its sponsorship as an opportunity to “amplify the work of artists” in a way that brings “the worlds of music and football together, giving a global stage to players and artists. Spotify is working with Barça to leverage our access to in-stadium elements to amplify artists and enable discovery. For example, using the dynamic digital displays to showcase and geo-target relevant artists to Barça’s global TV audience. While viewers in Europe may see a message about one artist, TV viewers in India could be served a different and locally relevant message.”
-Spotify Camp Nou, Alex Norström, Spotify’s chief freemium business officer, said in a statement
That may imply Spotify will be investing in those digital stadium advertisements that vary depending on your location and the channel you’re viewing the game on.
Today I learned that stadiums can have different ads depending on channel and country. pic.twitter.com/qfgGTK7tu4
— Oliur (@UltraLinx) July 4, 2021
However, that’s about all Norström would say regarding the collaboration. He also said Spotify is considering “other exciting components” that it will reveal more about later this year.