TechBriefly
  • Tech
  • Business
  • Crypto
  • Science
  • Geek
  • How to
  • About
    • About TechBriefly
    • Terms and Conditions
    • Privacy Policy
    • Contact Us
    • Languages
      • 中文 (Chinese)
      • Dansk
      • Deutsch
      • Español
      • English
      • Français
      • Nederlands
      • Italiano
      • 日本语 (Japanese)
      • 한국인 (Korean)
      • Norsk
      • Polski
      • Português
      • Pусский (Russian)
      • Suomalainen
      • Svenska
  • FAQ
    • Articles
No Result
View All Result
 Hot Topics:
  • Daisy Messi trophy trend
  • DALL-E 3
  • FTC Fortnite refund
  • iPhone 15
  • Binance WOTD answers (Binance Launchpad)
TechBriefly
No Result
View All Result
Home Business E-commerce

Snapchat’s new features make online shopping easier than ever

Snapchat adds catalog-powered shopping lenses to simplify AR product displays

by Eray Eliaçık
27 January 2022
in E-commerce, Business
Reading Time: 2 mins read
Snapchat's new features make online shopping easier than ever
Share on FacebookShare on Twitter

With the launch of new “Catalog-Powered Shopping Lenses,” Snapchat is aiming to take its AR capabilities to the next level for eCommerce, with the introduction of new “Catalog-Powered Shopping Lenses” that will enable companies to incorporate a variety of items into a single Lens, giving more virtual try-on alternatives for consumers.

The new option will make it simple for Snap users to try out several products in a single Lens promotion, with product details, such as price, included for easy reference in the app.

Snapchat’s new features: Catalog Lenses and Lens Web Builder

Snap’s Catalog Lenses will be directly linked to a business’s product catalog, permitting for more product exposure in each campaign and real-time direct feedback to brands. If, for example, one item is getting more attention than another, that might influence your future advertisements or lead you to try different things to find out what happens.

Snapchat's new features make online shopping easier than ever
Snapchat’s new features make online shopping easier than ever

Snap is also gaining more information about which products individual users are interested in as a result of the same technique, allowing it to use that data in its own ad targeting.

Snap is also working on making it easier for more companies to build AR Lenses. The Lens Web Builder tool will be updated with new templates and tools to simplify the procedure, allowing for greater brand participation.

Snapchat's new features make online shopping easier than ever
Snapchat’s new features make online shopping easier than ever

The new tools, as you can see in this example, will allow marketers to create AR experiences by simply utilizing pre-built capabilities, allowing you to point and click your way through the Lens creation procedure.

SEE ALSO
7 tech terms you are going to hear a lot in 2022

According to Snapchat:

“We’ve now made it so brands can generate a commerce Lens in as fast as two minutes and Beauty brands can do so in just a few clicks. At launch, this quick click accessibility in Lens Web Builder will be available to Beauty brands and will roll out to other product verticals in the coming months.”

That’s an important step forward, and it really represents the next stage for AR commerce. While there’s certainly value in AR advertising, with 71 percent of Snap users frequently using its AR tools and over 100 million consumers already buying with AR, a major hindrance for many companies is the time and resources needed to create an AR experience, which leaves such only within the domain of large firms now.

Tags: AReCommercefeaturedHownewnew featuresonline shoppingsnapsnapchatvirtual realityVRwhat

Related Posts

VMware leaked email

VMware leaked email tells employees to pick one of three options

Google antitrust lawsuit 2023

The US government is suing Google for abusing its monopoly

How the hotel industry is using Web 3 to forge new revenue streams in a post-pandemic world

How the hotel industry is using Web 3 to forge new revenue streams in a post-pandemic world

EU's Digital Markets Act

EU’s Digital Markets Act targets big tech giants, coded as ‘Gatekeepers’

POPULAR

Binance Word of the Day answers: Central Bank Digital Currencies theme

Binance Word of the Day answers: Binance Launchpad theme

Fixed: Dota 2 coordinator logging in error

How to fix Payday 3 Nebula data error?

Duolingo hacks to earn more than 60K XP quickly

What does setting interrogation succeeded mean?

What can silence the Nightsong in BG3?

What is Instagram direct message suggested list order (explained)?

Kulhad Pizza viral video denied by the owner, claiming blackmail

EA FC 24 4600 points missing: Where are they?

RSS News Republic

  • JESUS IS KING 2: Kanye West’s 2019 Gospel follow-up leaked
  • macOS 14 Sonoma: Enhancing performance with Game Mode
  • Enhance your AI interactions with the best ChatGPT plugins
  • What is Skibidi Toilet Syndrome?
  • 10 best AI song cover generator for free

RSS LeaderGamer

  • Starfield names – List of names that the character Vasco can say
  • Explained: VPN types and protocols
  • The Evolution and Impact of Video Games: An Analysis of Their Cultural and Social Influence
  • The Role of Cloud Computing in Driving Business Agility and Scalability
  • Welcome Bonuses: Exploring the Exciting Online Gambling Promotions for New Players
TechBriefly

© 2021 TechBriefly is a Linkmedya brand.

  • Tech
  • Business
  • Science
  • Geek
  • How to
  • About
  • Privacy
  • Terms
  • Contact
  • FAQ
  • | Network Sites |
  • Digital Report
  • LeaderGamer
  • News Republic

Follow Us

No Result
View All Result
  • Tech
  • Business
  • Crypto
  • Science
  • Geek
  • How to
  • About
    • About TechBriefly
    • Terms and Conditions
    • Privacy Policy
    • Contact Us
    • Languages
      • 中文 (Chinese)
      • Dansk
      • Deutsch
      • Español
      • English
      • Français
      • Nederlands
      • Italiano
      • 日本语 (Japanese)
      • 한국인 (Korean)
      • Norsk
      • Polski
      • Português
      • Pусский (Russian)
      • Suomalainen
      • Svenska
  • FAQ
    • Articles