-A good Internet article aims to drive traffic to a website, increase sales, and maximize profits. Boring and bland is the fastest ticket to nowhere-ville.
Writing internet articles to drive traffic
Let’s face it: some people get away with murder. Murdering the English language, that is. It should be a felony to publish a poorly-written article. Especially when the reader has to work harder to understand what’s been written than the person who wrote it in the first place.
So let’s have a look at this situation from the following point of view: as an essay writer website owner, you are already an expert on that certain topic or theme. But that’s not enough to ensure your articles are read. Those articles have to be high-quality, informative, interesting, and entertaining to satisfy this fast-food, run-and-gun, instant-gratification generation of readers.
Why keyword density drives search engine traffic
Simply put, a successful website owner knows articles are the driving force behind traffic. Articles give a website higher rankings in search result pages. In turn, the higher a site ranks, the more visitors will see your business, and more potential sales realized as a result.
However, simply stuffing a site with more articles is not enough. Quality matters more than quantity. Four items should be included in each article to raise a quality standard that maximizes traffic, hits, and potential profit.
Include keywords and keyword phrases
Central to any article must be keywords and keyword phrases. Website visitors are searching for a specific something, usually heading to a search engine to type in keywords: a brand name, topic, or subject.
An article of a business website owner needs to contain keywords related to their particular niche market. For example, a dentist would want to include articles about good hygiene and preventive care. There are many Internet tools available to help a website owner choose the right keywords and keyword phrases that are the most popular.
Keyword density is key to search engine traffic
Keyword density refers to the number of times a keyword or keyword phrase is used in an article. An article must have effective keyword density for a search engine to find it. The more keywords and keyword phrases are used in an article, the higher a search engine will rank a site in its search results.
However, there are pitfalls. An effective article must have a keyword density that is not too high or too low. A keyword density that’s too high may appear repetitive and lose a reader. On the flip side, a low number may be ignored by the search engines.
Keyword density hooks’em, but good content holds’em
An article riddled with keywords is not regarded as a good read. An effective article must entertain as well as inform the reader. Correct spelling and good grammar are matters of trust and competence. Readers also respond well to figures, facts, and statistics. A well-written article that contains relevant information will boost a writer’s reputation as an expert in a given field or topic. If readers believe in a writer, they are more likely to trust in that writer’s products as well.
Link articles to maximize search engine traffic
If a website owner chooses to submit articles to newsletters, providing a link to his/her site is just as important. A small resource box that clicks with readers including a brief description of the site and the writer should always be placed right after the submitted article. If readers like the content, they most likely will click on the link directing them to the website. So that it sends traffic to your website and makes new leads.
In short, perception on the web is everything. If the writer wants to be perceived as a pro, he/she must act like a pro—and include what’s expected by savvy Internet readers and search engines.
Internet Articles Use Short Paragraphs
Readers have short attention spans. When paragraphs are too long, the words get jumbled in the reader’s mind, making the article confusing and too much work to read. The reader simply will move on to other articles that are shorter, sharper, and stronger. Paragraphs can be a single sentence, sometimes even a single word.
Numbers and bullet points increase sales
As each main point of an article is stressed, numbers and bullets can quickly make it easy to remember and digest. As each one is emphasized with a bullet point or number, readers will know that this is where the benefits start and to pay attention. Format bullets and numbers with indentations to set them apart visually.
Use sub-headings to divide paragraphs
Doing this will break each of the article’s points into sections. It makes it easier for the reader to move from one point to another, making the transition smooth and easy. This strategy helps to hold the reader’s attention and make the article easier to digest.
Attention-grabbing titles and subtitles maximize profits
A good title can entice a reader’s curiosity and make them look further into the article. Use statements and questions that utilize keywords readers are seeking. Titles that concisely describe an article’s content are best for effective submission to article directories.
“Six Easy Ways to Make Her Yours” or “What Women Want” are catchy and creative ways to reach out to a reader’s emotions and make them interested.
Use figures when writing internet articles
Using specific facts and figures can heighten an article’s credibility because it makes the writer seem authoritative. Do not make it too formal, because a light and friendly style is easier to follow.
Reader interest maximizes profits
From open to close, use real-life situations to which the reader can relate. Use good descriptions and metaphors to drive home the article’s main points, but don’t overdo it. Graphic metaphors and similes would invite mental images to make the experience pleasurable and enjoyable for readers.