Developing iPhone cameras is not something that you can do as soon as you release a phone and continue to work for a year. Apple works for three years on each iPhone camera, so the lenses we’re enjoying right now on the iPhone 13 and iPhone 13 Pro began development in 2018.
Apple has been planning the next iPhone’s cameras three years in advance
This is what Graham Townsend and Jon McCormack, responsible for iPhone camera hardware and software respectively, have stated in a recent interview. From what we hear, we can understand that Apple might have already started designing the cameras of iPhone 14 and iPhone 15.
They point out that, once the lens specifications are decided (this year they’ve covered macro photography and the new cinematic mode), new features for each camera are debated right away. “We’re not asking for the impossible, but we are asking that the camera achieves the best it can every year,” says Graham Townsend.
Both executives concur that there has been “dramatic” progress, but there will be no let-up as they seek new methods to make those cameras even better. iPhone cameras are one of the phone’s key features and attractions, so Townsend and McCormack have a huge responsibility on their shoulders.