Twitch seems to be standing up to ad blockers. As countless users are reporting on Twitter, Amazon’s video game streaming platform is displaying the ad above, which reads:
The notice appears on the screen when stream ads should appear, about every fifteen minutes or so, and lasts between 10 and 30 seconds, which is how long ads usually last on the platform. This has generated some complaints on Twitter, where “AdBlock” has become a trending topic, although it is a measure that makes sense at the platform level and has been implemented in other countries for some months.
Ads as a source of revenue
Twitch ads are one of the platform’s sources of revenue. If the ads are blocked by a blocker, such as the popular AdBlock, the platform no longer receives that revenue. That, also, has an impact on the revenue of the streamers themselves.
Twitch Affiliates (or Twitch affiliates) receive a portion of the revenue generated through the ads that appear in their streams. The streamers themselves can run an “ad break” to generate revenue during breaks thanks to ads. Without ads, there is no revenue or, at least, it is reduced in some proportion.
In any case, some users claim that they have no adblocker or have it disabled on Twitch, so it may also be because a browser extension (such as TamperMonkey, which uses scripts) is interfering with the platform. The reason, Twitch says in the notice, is that they are updating their service and that these third-party tools can affect Twitch’s performance.