Facebook could sue Apple if it allows users to choose whether or not to be tracked, rumors say. With the big lawsuits, we can see the real intentions of the companies, their misgivings, and their refusal to be trampled on. Not only that, but Facebook is not interested in making us realize how important the advertising business really is for it.
Apple has been working for some time to show the true privacy of the social networks and apps we use every day. Although the company is not perfect either, it has helped the users, to open their eyes and become aware of the amount of data that is collected about us.
According to a recent leak, it is believed that Facebook may be planning to sue Apple for antitrust. Recall that Facebook accumulates a few lawsuits also for monopoly and from different corners of the world (no matter when you read this).
This new lawsuit that would be fired in the coming weeks from Facebook to Apple, would be related to some features of iOS 14. According to people close to Facebook, one of the main motivations for this lawsuit could be a feature that Apple has not yet released.
The apple company launches different updates of its operating system throughout the year to add improvements and fix bugs. In fact, a few hours ago we warned you that it was necessary to update to iOS 14.4 due to a security issue.
Well, Apple plans to release a new update in spring where the App Tracking Transparency feature will be included. This feature is key and may radically change the online advertising industry. Because when iPhone users upgrade and get this feature, Apple gives the ability to choose whether an app can track you or not. What ad trackers do is track data and deliver personalized advertising. Thus, if we all refuse to track, the internet ad business would not be as accurate as it is today.
Mark Zuckerberg, according to close sources, alleges that Apple’s rules against app developers hinder competition in such important areas as apps, games, and shopping.
The leak also reports that there would be several Facebook executives against this lawsuit, apart from quite a lot of rejection from workers to be involved in a long and difficult legal battle.
This new lawsuit that Facebook is allegedly preparing against Apple should not sound “Chinese” to us, since Mark Zuckerberg’s company offered its support to Epic Games in its litigation process against Apple.
Facebook’s image cleaning campaign
Meetings with political parties, Zuckerberg’s declarations on the privacy of its users… Facebook has started its image cleaning campaign, but it has so many blemishes that it remains to be seen if this treatment will be enough to restore its name to the shine it lost some time ago.
The friction between these two tech giants has been seen, heard, and read about for several years now. Without knowing what they really intend, because neither one is so good, nor the other is so bad, as it has been demonstrated the amount of data that applications collect from us and these battles can sometimes cause bewilderment and even laughter.
In short, the feature that Apple will launch in iOS 14 in spring will be App Tracking Transparency and what will happen is that developers with apps in App Store, will have to ask users for their permission to be able to track and share their IDFA identifiers.