Over the past year, a series of commercial tools have arrived on Instagram. Although, they will not be the only ones, as the Facebook platform will continue to incorporate new ones along the way to help influencers and small businesses to succeed on the platform.
Given this scenario, Instagram has opted to put some order with the launch of a unified space called Professional Dashboard, which will accommodate all available resources, both for content creators and for the companies themselves, for the performance of their respective activities within Instagram.
This new space is beginning to reach the Instagram application for those who have types of user account as creators and as commercial accounts within the platform.
A place to find all the commercial tools and other resources
Each of them will have access to many different possibilities, according to their activity. In this regard, content creators will have access to tools that allow them to establish partnerships with brands and other possible forms of monetization while companies will have those tools that allow them to track their active advertising campaigns, manage their items for sale, among other possibilities.
Likewise, Instagram will offer documentation, tips, tutorials, and other types of educational resources to these groups that will allow them to succeed on the platform.
Basically, this movement seeks to prevent creators and companies from fleeing to rival platforms that offer them greater possibilities of visibility and monetization, given the existing competition, with an unstoppable TikTok and Snapchat, which is re-emerging to become users’ favorite options.
In this way, the existing commercial tools are put in order, although no new ones are arriving now, Instagram’s prospects tend to launch other commercial tools over time, for which it already has a place to house all of them practically.
While some of these resources already exist on Instagram, we hope that by bringing them together in one central place, we can make it easier for professionals to discover and access the tools that are best suited for them.
All that remains is to follow the evolution of the commercial capabilities that Instagram will be equipped with overtime for these user groups.