Analysts predict a historic Apple quarter with more than $100 billion in revenue. We have already been receiving signals for many weeks about good sales from Apple: The launch of Macs with the M1 chip, iPhone 12, subscriptions, accessories… Investors are eagerly awaiting next Wednesday’s press conference and will be looking forward to it even more as soon as they see the latest bets.
Analysts expect a historic Apple quarter with more than $100 billion in revenue
Several analysts believe Apple will surpass $100 billion in revenue in the first fiscal quarter of 2021. Brian White of Monness Crespi believes they will reach $105.2 billion, and Morgan Stanley raises the bar to $108.2 billion.
Apple’s first fiscal quarters (corresponding to October, November, and December) are the ones that always generate the most revenue throughout the year. This is when purchases of new iPhones and the holiday season are concentrated, in addition to any new products in the Mac range that may be launched in mid-October or November.
We had record revenue in the first fiscal quarter of last year, at $91.8 billion, and it was already a record. Revenues for this quarter in past years have hovered between $84 billion and $88 billion, so surpassing $100 billion would be a record-breaker.
However, investors see it as possible. So much so, that Morgan Stanley has already raised the target value of Apple shares to $152. In other words: they recommend buying, as the current value of the stock is $136.
We will review the official numbers next Wednesday as Apple breaks them down at its quarterly press conference. That’s when we’ll know if the record 100 billion revenue in just three months is broken.