Twitter acquires Breaker, it is a popular podcast and the company will probably focus on its Spaces project with this new team. Since Spotify strengthened its offering in this area with the purchase of Anchor and Gimlet in 2019, many technology companies have started to focus on podcasts and podcasters.
- Nintendo buys Next Level Games, the creators of Luigi’s Mansion
- Reddit buys TikTok’s rival Dubsmash
- Hyundai buys Boston Dynamics from Softbank for $1.1B
Five days ago, another Silicon Valley giant jumped on this bandwagon when Amazon bought the Wondery podcast network (which will remain separate from Audible for now). And just today Twitter announced the acquisition of Breaker.
Breaker’s team wants to go beyond traditional podcasting
Breaker broke into the Google Play Store just over a year ago with the promise of becoming the leading app for ‘social podcasting’. They were not satisfied with just offering a good syndicator and player, but they also wanted to create a nice experience when it comes to exploring the social dimension of podcasting.
But, in addition to the acquisition, the imminent closure of Breaker and its withdrawal from the app stores will happen on January 15th.
The team of developers of the Breaker will join the Twitter template to work on new projects linked to the social network. Ex-CEO of Breaker, Erik Berlin, states that:
“Sadly, for us and our users, we’ll be shutting down Breaker on Friday, January 15th. This will allow us to focus on building what comes next.”
Already before this movement, Twitter had started experimenting with audio tweets, but the incorporation of Breaker’s team will bring something more ambitious and exciting.